Thursday
May 17, 2012

A fresh face for a feel-good company.

You’re playing a pickup game in the driveway, reliving your high school hoops days. Everything is fine and dandy. Until you wake up the next morning. Ouch. You’re pretty sure a knee isn’t supposed to be that shape or color. So you go to your doctor. He benches you from weekend warrioring for a few weeks. And sends you to physical therapy.

Now what? Most people don’t exactly know what PT is, or how it can help treat a variety of injuries and physical conditions. Which is precisely the challenge we sought to overcome when we redesigned the website of our client, Sports PT.

As the largest network of physical therapy offices in New York State, Sports PT sees patients of all walks of life, from elite athletes to everyday Joes recovering from surgery. And what we found is that almost everyone who has been a part of Sports PT – including patients, doctors, employees, even students interns – can’t say enough good things about the company.

So the new SPTNY.com captures their brand of “Care in motion” through moving stories of recoveries, community involvement, and testimonials, just to name a few. Take the site for a spin. And if you ever find yourself on the wrong end of a rec league softball injury, you know the people to call.

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