A round of steaks for all the hungry bears – we won an ACE Award!
The lady in the bathtub strikes again. The Praxis Risk Files campaign we created about a year ago landed us another fancy award. This one comes from the Business Marketing Association’s ACE Awards where we snagged first place in the direct mail category. Nice, huh? The ACE Awards is the nation’s premier b-to-b creative showcase, honoring those campaigns that inform and transform the way people do business.
So there you have it. A campaign that made some people nervous really paid off in the end. Proving once again that sometimes the greatest risk is not juggling chainsaws on a trampoline dangling over a shark tank during a lightning storm.
Tagged with ACE Award, Praxis, Praxis Risk Files