Back to school.

By Liz Maimone | September 20th, 2011 | Posted in Our Work

You know that feeling you get right after buying a new car? You couldn’t be more excited. Everything about it is perfect. You’re simply in love with your decision. Well that post-decision excitement is exactly what we wanted to capture in our newest TV campaign for Niagara University.

Knowing that students are never more excited about college than right before they start, we set out to find some of Niagara’s best and brightest incoming freshman to tell their stories of why they chose NU – and what they are most looking forward to.

Shot on Niagara’s beautiful, serene campus, we talked with some real inspiring kids – including a soccer-playing aspiring surgeon and a travel enthusiast who speaks five languages.

Okay, okay, enough teasing. Check out what James, Monica. Taelor, and Crystal had to say about choosing Niagara University.