Break out the Snuggies – it’s almost time for the Twenty-Five Hour Workday.
If you happen to go grocery shopping next week, don’t plan on buying any coffee or energy drinks. That’s because we’re planning to clear the shelves of anything that remotely resembles caffeine in preparation for the big Twenty-Five Hour Workday.
In case you’ve been on an African safari for the past four months, the Twenty-Five Hour Workday is our way of celebrating our 25th anniversary in 2011. We held a contest to find a worthy Western New York startup business that needed a professional marketing campaign. The response was pretty outstanding. We received more than 40 entries, from which we narrowed down to three semi-finalists. The winner was decided by votes on our website. After 15,000 ballots were cast, You and Who emerged victorious.
Now comes the really fun part. From Thursday, January 26, at 9am to 10am on Friday, January 27, our entire agency will be immersed in the Twenty-Five Hour Workday. Our task will be to create a campaign that helps You And Who – a T-shirt company that donates a shirt to charity for every product sold – grow in their current markets, as well as arm them with what they need to expand into new cities.
We’ll devise a media strategy, develop creative, and consult on their website – a process that typically takes weeks. Except this time, we’ll have just over a day. The plan is to have a kickoff meeting with You and Who first thing Thursday morning, present them with concepts later in the afternoon, then burn the midnight oil to execute the ideas by the next morning. Hence the need to stockpile stimulant-laden beverages.
Sure, we’ve pulled all-nighters before. But this one will be different. For one, we’ve formed a Morale Team to keep our brains sharp in the wee hours. We can’t divulge details – all we can say is there may or may not be a puppy appearance, a handstand contest, and/or the debut of the Crowley Webb marching band. You can also keep an eye on our progress (or debauchery) through tweets and blog updates, as well as via a live webcam at crowleywebb.com/25. If you’ve ever been curious about what kind of PJs Matt Low wears, now’s your chance.
So wish us luck. And please, try not to interrupt our nap next Friday afternoon.
Tagged with 25th anniversary, Caffeine addiction, Crowley Webb, Pajamas, Twenty-Five Hour Workday, You and Who