Catching up with You and Who.
It’s been three months since the Twenty-Five Hour Workday. So we thought it was time to check back in with our friends at You and Who. Well, we’re thrilled to report that business is looking good. Sales are up. Artists around the country have inquired about submitting designs. Stores are looking to get involved. Overall, people are really digging You and Who’s story.
The You and Who team has also been quite busy since we gave their brand a facelift. They’ve really embraced our work, and have brought it to life at events across the country. Here are a few highlights.
February was a busy month. First, the team attended (and hopefully struck a pose at) the Mercedes-Benz Fashion Week in New York City from February 9–16. They also launched a new initiative called Who’s Hungry. Through the program, You and Who provides businesses and organizations with t-shirts for events, and in return, donates a meal to a local shelter for every shirt sold.
The first Who’s Hungry participant was the Achieving the Dream conference in Dallas, TX, from February 28–March 2. A contest was held to decide the shirt’s design. After 100 submissions from students around the county, two winners were selected. Each student was given $1,000 for their efforts, and You and Who donated 1,000 meals to shelters in each of the winner’s hometowns. But the fun in Texas didn’t stop there. You and Who also announced that Dallas will have a featured t-shirt in 2013, with sales supporting Promise House.
Next up was the big website launch at SXSW in Austin, TX. You and Who’s founder and president, Dan Gigante, worked day and night (now you know how we felt, Dan) to program the site by March 12. At the festival, You and Who partnered with the Buffalo blog, The Good Neighborhood, to showcase Western New York bands. They also hit the streets, giving out You and Who temporary tattoos, as well as promoting the new website with Social Media Club and through their own networks. And they rapped on stage with Snoop Dogg (OK, that part we made up).
On April 10, the You and Who team supported a fellow buy-one, give-one company by participating in TOMS’ One Day Without Shoes challenge. As the name suggests, the event encourages people to walk around sans footwear to raise awareness for TOMS’ mission of providing children in third-world countries with new shoes. Good thing the event wasn’t in January, or our friends would have had some cold footsies.
Finally, it was back to the Queen City for another Who’s Hungry event – Buffalo State College’s Runway 5.0 show. Once again, You and Who hosted a design contest, and the winning shirt will soon be for sale at YouAndWho.com. For every shirt sold, You and Who will donate one meal to the Buffalo City Mission, as well as $1 to the Buffalo State College Fashion Technology Scholarship Fund.
As you can see, You and Who has sold a whole bunch of shirts, but more importantly, have helped just as many people in need along the way. Keep up the good work, guys.