Did anyone else see this?
The Grammys were bizarre. Gaga showed up in an egg. Gwyneth Paltrow sang with a man-bird. And some girl no one’s ever heard of beat sweet little Bieber for Best New Artist. But for me, those pale in comparison to the commercial I saw featuring former soap star Chris Beetem. (I’ve never heard of him either.) The ad is part of the CBS Cares campaign, which is essentially a bunch of heartwarming PSAs that raise awareness for worthy topics, this one being testicular cancer.
It all sounds fine and dandy in theory. But, on this special Valentine’s edition, the crazy kids over at CBS decided to get creative. And, well, here’s what happened.
I’m the furthest thing from conservative. I’m completely inappropriate and I laugh when people fall. By any account, I’m a fan of funny. And I think it works for most things, especially when it comes to advertising. But this time, they really missed the mark in my opinion. I was left wondering if the whole thing was actually a spoof. It’s like some 19-year-old intern said that jokingly in a meeting and it somehow made it’s way on air.
Weird. Just weird.
Tagged with Grammys, Lady Gaga, PSA