Our Work.
The fruits of our Twenty-Five Hour Workday labor.
By now, you’ve probably heard all about the Twenty-Five Hour Workday and our newest client, You and Who. Maybe you even watched us work (and play) through the night – if not, you missed a thrilling head-measuring contest. Well, now … Continue reading
Tagged with 25th anniversary, advertising, Crowley Webb, Twenty-Five Hour Workday, You and Who
25 years. 25 hours. A million thanks to e3communications!
Anniversaries can be important to a company and its employees, but often go unnoticed by the outside world. We wanted to make sure that didn’t happen to Crowley Webb. Our mission was simple – celebrate our 25th anniversary with a memorable … Continue reading
Tagged with Business First, Community Beer Works, Crowley Webb, E3 Communications, Triad Recycle, Twenty-Five Hour Workday, You and Who
A peek at the Twenty-Five Hour Workday work.
We think we’ve kept you in suspense long enough. While we shared many things with our new client, You and Who, (social media strategy, PR plans, event ideas, a new website, packaging ideas, and a look book, whew) we thought … Continue reading
Tagged with Business First, Twenty-Five Hour Workday, You and Who
Twenty-Five Hour Workday in 3, 2, 1 go!
1/27, 10:04 am: You and Who liked the campaign! And we couldn’t be happier. Or tired-er. What an amazing opportunity for us at Crowley Webb to really know what we’re capable of when given a mission and a deadline. The folks … Continue reading
Tagged with Crowley Webb, Twenty-Five Hour Workday, You and Who
Winning never gets old.
We’re tickled pink to learn we recently cleaned up at the the Generations Awards, an international competition for excellence in senior marketing. We received Platinum Awards for the Siemens Aquaris Betty poster, the Horizon House logo, and the Horizon House website. We also … Continue reading
Tagged with Aquaris, Generations Awards, Horizon House, Siemens, United Methodist Homes
Hardworking art.
Earlier this year, we became our own clients and completed the daunting task of refreshing and redefining the Crowley Webb brand. And after arriving at a new position – ‘Hardworking’ – our next task was figuring out how to bring … Continue reading
Tagged with art, Crowley Webb, linkedin, mural
Wake web wins award. (This thing just won’t die.)
Put down your tissues, we have some good news. Our website for The Wake was bestowed a 2011 WebAward for Outstanding Achievement in Web Development by the Web Marketing Association. In case you didn’t know, The Wake is the Irish … Continue reading
Tagged with The Wake
A fresh start for New Directions.
Dedicated. Compassionate. Inspiring. Those are just a few words to describe our client New Directions Youth and Family Services. The agency helps children all over Western New York (and beyond) overcome emotional, behavioral, and educational challenges. And now they have … Continue reading
Tagged with fostering good, New Directions
Crowley Webb wins three Mature Media Awards.
Crowley Webb recently took home one gold and two silver awards at the 20th annual National Mature Media Awards. The awards program, presented by the Mature Market Resource Center, recognizes the best marketing, communications, educational materials, and campaigns for adults age … Continue reading
Tagged with Horizon House, Mature Market Resource Center, Mature Media Awards
Back to school.
You know that feeling you get right after buying a new car? You couldn’t be more excited. Everything about it is perfect. You’re simply in love with your decision. Well that post-decision excitement is exactly what we wanted to capture … Continue reading
Tagged with More, Niagara University
Project Flight’s Booktoberfest is back.
For the past four years, Crowley Webb has been honored to support Project Flight and their efforts to promote literacy for children. The organization does this through educational programs, individual tutoring, and a book bank that provides reading materials to … Continue reading
Tagged with Booktoberfest, Project Flight, Wegmans
Marching for babies.
Becky Farbo, chief marketing officer at Phillips Lytle, is a dedicated supporter of the March of Dimes, an organization that’s dedicated to the health of premature babies. And she has two excellent reasons. Her twin girls, Ellery and Mackenzie, were … Continue reading
Tagged with March of Dimes, Phillips Lytle
Six AGDA Awards. Awesome.
CW recently won six honors in the American Graphic Design & Advertising 27 Awards. Crowley Webb was honored for logos and trademarks created for ESAB Weld Warrior, Horizon House, Erba Verde Farms, Dash Dog Running, Vipertex, and a Best of … Continue reading
Tagged with AGDA, awards, ESAB, growwny
A round of steaks for all the hungry bears – we won an ACE Award!
The lady in the bathtub strikes again. The Praxis Risk Files campaign we created about a year ago landed us another fancy award. This one comes from the Business Marketing Association’s ACE Awards where we snagged first place in the … Continue reading
Tagged with ACE Award, Praxis, Praxis Risk Files
Extreme Makeover: ESAB Edition
If you were at the agency at all over the past few weeks, you probably noticed the CW’s ESAB team engaged in some major hustling. That’s because on top of all the business as usual, we were helping to pull … Continue reading
Tagged with design, ESAB, signage
More ADDY hardware.
We recently found out that three of our pieces that won gold in the local ADDY show made a nice showing at the District Two ADDY Awards. Our work went up against that from agencies across the state – including … Continue reading
Tagged with ADDY, awards, Booktoberfest, Irish Classical Theatre Company, Just the Cookies, Project Flight
Fake dead guy is gold at WNY ADDYs.
Another year, another Western New York ADDY Awards Show in the books. And yes, it was another sensational night for Crowley Webb. We were fortunate enough to take home the most gold awards of any agency – 18 – as … Continue reading
Tagged with ADDY, awards, Booktoberfest, Buffalo Advertising Club, ESAB, Irish Classical Theatre Company, Justthecookies.com, Praxis, Tinkering School
Putting the “fun” in funeral.
Though February is the shortest month of the year, in the Queen City of the Great Lakes it often feels like the longest. But we Buffalonians are a resourceful people and have our ways of passing long, cold winter evenings, … Continue reading
Tagged with Irish Classical Theatre Company, The Wake
It still has that new website smell.
Just a few short days ago, we launched Phillips Lytle’s fancy new website. Working with our friends at clevermethod, we created what just may be the most monstrous website in Crowley Webb history. And considering it has been a few … Continue reading
Tagged with design, Phillips Lytle, website
Configuring your welding machine? Now there’s an app for that.
Move over, Shazam. Take a hike, Bejeweled. There’s a new smartphone application on the market, and it’s about to take the world by storm. Well, at least the welding world. We’re super excited to announce the release of a new … Continue reading
Flying the flag for M&T.
Sure, in these economic times, there’s anything but certainty. And with all that’s going on out there, people might just want to wave the white flag. But M&T Bank has a better idea. In their new winter campaign we helped … Continue reading
Tagged with green flag, Jimmy Williams, M&T Bank
Risk definitely worth the reward.
A small group of us is following an increasingly ornery bear around the woods with a camera. We’re trying to capture the image of a dopey kid attempting to feed the beast a bloody steak. As the animal – leash … Continue reading
Tagged with Global Award, Praxis
Safety first. Heavy-duty marketing campaign second.
You think your job is tough? Try holding a torch pumping out a flame as hot as 3,000 degrees, with sparks and molten metal flying all around you. Then you’ll know what a welder experiences every day. Makes your budget … Continue reading
Tagged with ESAB, Weld Warrior
Thinking ESAB.
Last week I had the privilege of visiting our client, ESAB Welding & Cutting Products, at FABTECH – North America’s largest metal forming, fabricating, finishing, and welding event. Attending this tradeshow was an amazing opportunity, as I was able to … Continue reading
Tagged with American Chopper, ESAB, FABTECH
Oh, to be a kid again.
Remember high school? For some of us, it was those awkward years filled with bad hair and braces. For others, it was the best days of their lives. But for all of us, at some point, the question nagged, “What’s … Continue reading
Tagged with commercial, Niagara University
A big deal in Baltimore.
When we set out to help M&T Bank launch their new Ravens Check Card as part of the Banking Built for Baltimore campaign, we knew one thing for sure. Whatever we did had to be larger than life. And so … Continue reading
Tagged with Baltimore Ravens, M&T
It’s definitely senior year.
When it comes to communications – good work is timeless. Case in point, Crowley Webb, Sr. was recently honored with six awards at the 2010 National Mature Media Awards. The largest awards program of its kind, the National Mature Media … Continue reading
Tagged with Crowley Webb, Mature Media Awards, Orchard Glen, Sr.
Mmmmm cookies.
A little while ago we got our hands on a pretty sweet account. Cookie Expressions – a local cookie business – came to us with a challenge. They wanted to broaden their audience via online ordering. We knew they were … Continue reading
Tagged with Justthecookies.com
We could totally ace high school economics now.
To be honest, when Summer Street Capital Partners came to us for a new website, we weren’t exactly what you’d call experts on private equity. Turns out, a private equity firm is a group that invests in other companies to … Continue reading
Tagged with Summer Street Capital, website
Cousin Fergus is ecstatic.
Why is this fellow dancing a joyous jig even though his cousin has passed on? Perhaps it’s because he helped Crowley Webb receive a silver in the 2010 National ADDY® Awards. Let’s back up. Well more than a year ago, … Continue reading
Tagged with ADDY, award, Irish Classical Theatre Company
A fresh face for a feel-good company.
You’re playing a pickup game in the driveway, reliving your high school hoops days. Everything is fine and dandy. Until you wake up the next morning. Ouch. You’re pretty sure a knee isn’t supposed to be that shape or color. … Continue reading
Tagged with New website, Sports PT
The country’s most popular black couple?
I was in Chicago last week judging the Mature Marketing Awards, a competition that recognizes the best in marketing to seniors. Crowley Webb has developed a niche in senior living branding and advertising, working with retirement communities across the country. … Continue reading
Tagged with advertising, Blog, branding, Crowley Webb, Mature Marketing Awards, Senior Living
Now accepting insults.
We’ve done some unusual things in our 20+ years in this biz, but asking people to openly bash our very kind, well, that might take the cake. You see, we recently launched IHateMyAdAgency.com, a website where we invite people to, … Continue reading
Tagged with I Hate My Ad Agency, insults, website
Here’s why this year’s ADDYs was such a hoot.
1. A 175-year-old law firm and a used car lot were competing for the same prize. Only in advertising, folks. 2. M&T’s very own Bob Moody was honored with the David I. Levy Award. 3. Matt didn’t wear jeans. 4. We … Continue reading
Tagged with ADDY, David I. Levy Communicator of the Year
Media Party! With Jessica and Erin.
With our Praxis Risk Campaign, we tell people to be less risky. This Diesel campaign does the exact opposite, encouraging people to “Be Stupid.” Good call, Diesel.
Broken trampolines, dodging trains, and a guy lighting himself on fire.
The folks at Praxis – the patient recruitment specialists – are pretty good at their jobs. How good? Well, they’ve done a little digging and discovered an interesting fact – 86% of pharmaceutical studies not conducted by Praxis fail to … Continue reading
Making it personal.
What are you looking forward to? For some, it’s a week on a beach. For others, it’s retiring to the mountains. For others, it’s Friday. For others still, it’s just 10 minutes of quiet to enjoy a book. The thing … Continue reading
Tagged with M&T Bank, Walter Smith
Ted is Gaughan.
Every spring, the Irish Classical Theatre Company pays tribute to the passing of a fictitious character at their annual fundraiser, The Wake. And every year, we are fortunate enough to help them bring the character, and the event, to life. … Continue reading
Tagged with Irish Classical Theatre Company, The Wake
Having fun with furniture.
A few years ago, we had the bright idea to give our office a facelift. Since interior design isn’t quite in our repertoire, we called on the experts at Prentice Office Environments. And if you’ve been to the fourth floor … Continue reading
Tagged with BGI Millwork, branding, interior design, Office Furniture Center, Officeworks, Prentice
Big news: a one-man band is finally found to be useful
No one wants to feel lame. That was our revelation when we cooked up a recent business-to-business campaign for our client Praxis. So, featuring visuals of the absurdly out-dated as metaphors, we hoped to shame Praxis’ potential clients into considering … Continue reading
Tagged with ADDY, award, Praxis
Making sparks (and metadata.)
A few of us recently had the opportunity to experience first-hand what our newest client, ESAB Welding and Cutting Products, is all about. For those of you who’ve never heard of ESAB, they’re the number one manufacturer of welding and cutting … Continue reading
Brian Moorman joins the M&T roster.
When he’s not pinning Bills opponents back on their own one yard line, or throwing touchdown passes to sneaky defensive ends, Brian Moorman is letting everyone know just how proud he is to be carrying a Bills Check Card. That’s … Continue reading
Tagged with Bills, Bob Moody, Brian Moorman, Buffalo, M&T Bank
We started with a book.
Helping an organization that promotes literacy in children was something we were honored to do. We began with an identity for Project Flight, and then created a poster series that presented the end result of a child who was started … Continue reading
Tagged with ADDY, award, literacy, Project Flight
Incidences of mailing fish way down in New York State due to law firm’s print advertisements.
That’s right – it’s illegal to send trout via parcel post in New York State. It’s also criminal for barbers to cut hair on Sunday. Want to take a frog from its pond? You’d better not between October and June. … Continue reading
Tagged with ADDY, Phillips Lytle
And the Global goes to…
Crowley Webb has won a Global Award for creative excellence in healthcare marketing communications for the fourth year in a row. The award-winning direct mail campaign – a series of four record albums from a fictitious rock group – was … Continue reading
Tagged with direct mail, Global Award, Praxis
Customers do grow on trees.
Today’s businesspeople are exposed to an increasing number of messages every day – so even business-to-business advertisers have to think of new and innovative ways to make their communications stand out. Take, for example, a recent direct mail piece designed … Continue reading
Tagged with direct mail, Praxis