Flying the flag for M&T.
Sure, in these economic times, there’s anything but certainty. And with all that’s going on out there, people might just want to wave the white flag. But M&T Bank has a better idea. In their new winter campaign we helped develop, they’re inviting people everywhere to get the help and guidance they need from a source they can trust. They’re inviting people to raise the green flag.
This winter, we developed a campaign which features optimistic people heroically hoisting green flags – signifying the success they found working with M&T. Working with photographer Jimmy Williams, we created striking black and white images which make our people seem all the more courageous – and really make the green flag pop.
M&T customers are happy. They’re confident. They’re anything but surrendering to these tough economic times.
These images can be found in all media throughout M&T Bank’s markets in the Northeast and Mid-Atlantic regions. We created TV, newspaper, and outdoor elements, just to name a few. We even placed a few real oversized flags atop the billboards at the Camden Yards train station in Baltimore.
So, if you’re in need of a little financial help – or just want a solid checking account – you know what to do.
Tagged with green flag, Jimmy Williams, M&T Bank