It’s 2011 and although we still don’t have flying cars, it is now possible to watch digital video content on…wait for it…your coffee cup sleeve.
The Digital Audio coffee sleeve is brought to you by Brite Media Group, a company whose product offerings range from these new little wonders to outdoor advertising networks at gas stations, convenience stores, and even lifeguard towers. This sleeve is able to run :15, :30, 1-minute, or even 10-minute video/audio clips.
Although the technology exists to put digital audio and video capabilities into something as simple as a coffee cup sleeve, it comes at a premium. For $300K an advertiser can give 5,000 members of their target audience a cup of coffee with customized ads built right into the sleeve. Brite will take care of the cup, coffee, and distribution by providing the sleeves to your geo-targeted selection of its network of more than 7,000 cafes. This network is both targeted and scalable, which allows advertisers to target right down to the zip code, street, or even specific café location which, from a media standpoint, is extremely exciting.
If you’re struggling with the price tag on this technology just think about it this way: $60 may be pretty expensive for a cup of coffee, but for a TV? Come on, it’s not that bad!