It’s cheap to have a voice.
Our very own media lover extraordinaire, Erin Haskell, shared some of her vast media knowledge with the patrons of Ad Club this past Tuesday evening. Bryan LeFauve of SKM Group and Julie Mecklenburg of WGRZ also presented. This combination of presenters took the attendees on a media journey from the changing media landscape through the balancing act of traditional and digital media, ending with the evolution and reinvention of traditional media. It was a media nerd’s dream, complete with media-related games and infographics! The presenters focused on the changing world of media and how it has turned the everyday media buyer’s world upside down.
Bryan shared his ideas on the shifting consumer control and engagement media model, the ever-changing media consumption habits of consumers, morphing multi-media usage statistics, and so much more media information your brain could explode. Betcha didn’t know that 59% of TV viewers also use Internet at the same time! OK, you’re reading our blog, you probably had a good idea of this, but it illustrates another layer of the complexity in media buying/planning.
Erin brought to the audience’s attention the ease and affordability of having a voice nowadays. Living in a world where you know what your ex-neighbor’s cat ate for breakfast, it is hard to imagine a time when people could not broadcast their every thought with such ease. There has been such a great power shift, from the hands of media owners to anyone with access to a computer/tablet/smartphone, etc., that how we buy/plan/think about media has had to rapidly reinvent itself just to stay relevant. We are now talking to consumers who are constantly connected, in control, and not going to wait for us. The infographic that Erin provided for Ad Club shows the multi-faceted nature of this new media beast. Pretty intense, huh?
Julie explained traditional media’s side of things. The ultimate goal is to grow Channel 2’s brand and ratings, while keeping up with the changing media consumption. This requires big changes in the sense that now everyone must write for their digital space and sometimes they have to give up a little control over breaking news in order to “test” which stories should make it to air. She also demonstrated the numerous ways traditional media can engage viewers. It makes you think twice before declaring all traditional media dead, doesn’t it?
This is just the tip of the iceberg of all the media goodies that were delivered at the last Ad Club’s meeting. My blog post would turn into a research report and, I am sorry, but I will not go back to those anytime soon! If you want your neurons to work hard and make new, awesome connections, you should certainly attend the next Ad Club meeting. You can find more information here.
P.S. There’s free food.
Tagged with Advertising Club, media