Media Party! With Jessica and Erin.
MediaPost recently announced that they are teaming up with Knowledge Networks to put together a “Faces of Social Media” long-term tracking study to provide a consumer-centric view of social media’s affect on 30 key product categories. For some, this may just sound like information overload. But at Crowley Webb we say, “Yay! More data!”
The entire article can be viewed on the MediaPost website, via a free subscription. Or, for our only-semi-interested friends, here’s an excerpt with a little more info:
“We are helping CMOs and brand managers decide to what degree they should play in social media and how best to target specific audiences,” says Simon Kooyman, CEO of Knowledge Networks. “We are painting a more sophisticated picture of social media’s influence, showing where and how category consideration and [social media] level of influence intersect.”
“While there is a sea of data about social media, little of it speaks to the needs of marketers, who are trying to make specific plans for their categories and brands,” adds Chuck Martin, director of MediaPost’s Center for Media Research.
Tagged with data, social media