Now accepting insults.
We’ve done some unusual things in our 20+ years in this biz, but asking people to openly bash our very kind, well, that might take the cake. You see, we recently launched IHateMyAdAgency.com, a website where we invite people to, well, you guessed it, say what irks them about their advertising agency.
For us, it’s not just a website to house banter, but rather a chance to get inside the minds of clients everywhere – in return, helping us to better serve our own. Everyone knows people think agencies are too expensive and they take forever to do things and so on. But what else? That’s what this website is looking to uncover – insights that can help improve relationships. We think it’s a chance for all advertising professionals to rethink the way they do things. And, if the dialogue’s good enough, it just might help narrow the gap between agency and client. A lofty goal? Perhaps. But so was teaching the world to sing.
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