OOH — brilliant.
Let’s face it, driving on the thruway can get pretty dull and, for the most part, your brain is on autopilot. That’s where unique outdoor advertising can spice things up a bit.
Imagine driving down a typical stretch of highway and seeing what appears to be a giant Hot Wheels loop-the-loop in the distance. You blink twice, rub your eyes, and it is still there. Once you register that you are not, in fact, hallucinating or having a medical issue, sweet childhood nostalgia rolls in. Surely regardless of your age or gender, a smile lights up your face and a warm connection is made. In those few seconds, you connect a brand, Hot Wheels, with your beloved, carefree youth and voila, you have a branded experience. That is what it is all about, kids!
If super cool out-of-home advertising is your thing, check out one of my favorite of CW’s work. I was in diapers when it was out in the world, but it still resonates as awesome. Hey, it’s our blog and we’ll brag if we want to!
Tagged with Garcia's Irish Pub, Hot Wheels, out of home, outdoor