Blog posts by Liz Maimone.
Taking a toll on my happiness.
As someone who spends half her life on the NYS Thruway, and has at least 16 toll booth interactions per week, I’d like to get a few things off my chest. 1. Really, it’s no trouble at all. I’ll just OPEN MY DOOR so I can reach out further and you don’t have to extend your […]
Tagged with commute, NYS Thruway
Back to school.
You know that feeling you get right after buying a new car? You couldn’t be more excited. Everything about it is perfect. You’re simply in love with your decision. Well that post-decision excitement is exactly what we wanted to capture in our newest TV campaign for Niagara University. Knowing that students are never more excited […]
Tagged with More, Niagara University
Please make it stop.
About a month or so ago I saw this commercial for AT&T. I liked it. I liked it a lot. Saw it again, liked it again. Then I saw it three more times during some of my favorite shows that same night – still made me chuckle, but the joke was quickly getting old. Then I […]
Tagged with ATT, commercial, flash mob
Things that disappointed me this week.
Let’s have a pity party.
Tagged with arnold schwarzenegger, end of the world, sun
Good for you, Mr. Miracle Whip Marketing Man.
It’s not often that you see a TV commercial – or any advertising for that matter – that openly admits not everyone likes the product featured. Typically, we’re encouraged to believe everybody wants to drive car X, no one doesn’t eat cereal Y, and you’d be crazy not to see movie Z. So when I […]
Tagged with commercials, Miracle Whip, Pauly D
Did anyone else see this?
The Grammys were bizarre. Gaga showed up in an egg. Gwyneth Paltrow sang with a man-bird. And some girl no one’s ever heard of beat sweet little Bieber for Best New Artist. But for me, those pale in comparison to the commercial I saw featuring former soap star Chris Beetem. (I’ve never heard of him either.) The […]
Tagged with Grammys, Lady Gaga, PSA
I think I’ll rent 8 Mile tonight.
Let’s face it, it’s Wednesday now and everyone’s over talking about Super Bowl commercials. So I’ll spare you my in-depth opinions on the creative merit of this year’s lineup. Instead let’s talk celebrity endorsements for a moment. There’s something I can’t stop thinking about. Chrysler ran a two-minute commercial about Detroit. It was honest. It […]
Tagged with commercials, Eminem, Superbowl
Great news! (If you’re hot.)
I saw this article from Psychology Today posted on Facebook this morning. In case you don’t like to read, let me break it down for you – basically it says that attractive people are smarter than their ugly counterparts. I mean, it’s not like it’s in US Weekly, but still, it seems like a pretty […]
Tagged with attractive, psychology, smart, ugly
All the cool kids are doing it.
This morning, Lady Gaga posted this on her Facebook: “Lady Gaga is dead. I will sacrifice my digital life to fight HIV/AIDS. No more updates little monsters until we buy life.” Her post then directed me here. Talk about a genius way to raise money.
Tagged with AIDS, HIV, Lady Gaga
Thanks again, Thanksgiving.
Since reading our blog is the highlight of most people’s lives, I’m sure you all remember last year I complied a list of the things I was most thankful for. Well, Thanksgiving is back, and so is my list. Sure, the love of family is nice, but here are the things I’m truly thankful for. […]
Tagged with Thanksgiving
I don’t know if I’m impressed or appalled.
So I was skimming through the latest issue of Ad Age, when I saw this ad for Kleenex. Excuse me, I mean Kleenex® Brand Tissue. According to a quick glance at Ad Age’s rate chart, that puppy cost them roughly $30,000 to run once. Part of me (a very, very small part) finds it admirable […]
Tagged with branding, Kleenex, registered trademark
Stuff I like.
The reason I haven’t written on here in half a year is because I’ve been saving all these goodies for the spectacular post that is about to be. So here are some random things I’ve stumbled across lately that you may or may not find interesting. 1. Do you find your status updates on Facebook just […]
Tagged with Brut, LeBron James, Nike, Skittles
Nice job, copywriter.
I saw this billboard for McDonald’s Premium Roast Coffee on my way to work today. It made me smile.
Tagged with billboard, McDonald's
I wonder what the Real Housewives of New Jersey are up to.
I remember last year while talking with a coworker, I discovered she and her husband didn’t have cable. I couldn’t believe it. How could someone live without TV? I honestly couldn’t comprehend such a life. No shows about rich people. No shows about people with too many kids. No shows about wedding dresses or pawn […]
Tagged with television
I wish I were kidding.
Thinking about getting a divorce because your spouse farts in bed? It’s okay, I’m sure it’s crossed every normal married couple’s mind. But not so fast, it’s nothing the Better Marriage Blanket can’t fix. Forget counseling or any of that problem-solving crap, just wrap your stinky sweetheart in one of these bad boys, and better […]
Tagged with advertising, Better Marriage Blanket, Blog, Crowley Webb, Flatulence, Infomercial, Snuggie
I wish my parents were this cool.
Can we all forget about Toyota’s little problem for a minute and appreciate their current campaign for the Sienna minivan? Awesome, thanks. Perhaps you’ve seen one of the commercials? Well there’s endless goodness on their YouTube channel that you must also see. “Daddy Like Help” is one of my personal favorites. Now something tells me […]
Tagged with commercials, Toyota
So I was going to give up Facebook for Lent.
I’m not Catholic. But I dig God, so I thought I’d give up something for Lent anyway. And not just anything, something I would actually miss. Alcohol was the obvious choice. And while I think I could do it, I was shooting for something more original. And then it came to me. What is the […]
An open letter to anyone watching Super Bowl XLIV in the same room as me:
I’d like to start by saying I hope you’re having a wonderful day. Now let’s get down to business. I don’t know who told you it was okay to plan your family vacation during the commercial breaks, but it’s not. It’s also not the time to complain about your wife’s mother, express your discontent with […]
Tagged with commercials, Super Bowl
Yay! I do have a heart!
The Olympics are coming. And right after the Super Bowl I’ll give a crap. Now if you know me, you know sappy really isn’t my thing. I like raunchy. I like funny. I like random. Kittens roaming in a sunflower patch doesn’t really do it for me. But I’ve got to say, this Olympic-inspired spot from […]
Tagged with commercials, crying, Olympics, Visa
No, thank you, Thanksgiving.
In honor of the holiday, I decided to compile a list of all the things for which I’m most thankful. They’re kind of in order. 1. Paul Posluszny’s neck 2. TLC no longer funding Jon Gosselin’s Ed Hardy obsession 3. Seltzer water 4. Tom’s fennel toothpaste 5. Taylor Swift songs (I know) 6. Chelsea Handler’s mouth […]
Tagged with Paul Posluszny, Thanksgiving
Tuesday is the new Monday.
Hi. Remember me? Sorry I haven’t come around lately, but rest assured, I’ve missed you too. So here’s the thing, Best Thing I Found On A Monday, is, well, no longer. (People who are disappointed besides Mike Gluck: 1.5.) I want to do something new. I’m not sure what, but you’ll be the first to […]
Tagged with Monday
Best Thing I Found on a Monday.
For this special MNF edition of BTIFOAM, the only thing I’m going to share with you is my new pet peeve. Well, actually, it’s not new at all, but for the purpose of this sounding newsworthy, we’re just going to roll with it. So here it is: I’m sick of guys getting all the cool sports […]
Tagged with apparel, Buffalo Bills, jerseys
Best Thing I Found On A Monday.
Today’s edition: neat business cards. Thanks, random blog.
Tagged with business cards, design
Best Thing I Found On A Monday.
Since he did help me land my first job as a copywriter, I suppose I owe my former SU professor, Kevin Mann, a favor of sorts. And, well, this is it. You see, K. Mann is trying to win a walk-on roll on Mad Men, as part of Banana Republic and AMC’s Casting Call promotion. Vying, […]
Tagged with Kevin Mann, Mad Men, SU
Best Thing I Found On A Monday.
Mad Men yourself.
Cheer up, Buffalo.
OK, so summer hasn’t really been a yacht ride in the Hamptons for us here in Buffalo. But, on the bright side (ha!), it’s made me consider all the things that are worse than it only being sunny from 3–3:15 twice a week. 1. Stepping in dog poop barefoot. 2. Dating Jon Gosselin. 3.Being the guy […]
Best Thing I Found On A Monday.
I have three today. And the day off. Look at me. 1. A little lesson in creativity. 2. Tonight at 10, people. Tonight at 10. 3. “In these tough times, wring it back into the glass and it’s ready to drink all over.”
Tagged with Ad Age, creativity, Smart Mop, Terrell Owens
Best Thing I Found On A Monday.
I kind of love this commercial.
Tagged with Lance Armstrong, Nike
I wish I could stop chewing on pens.
If you’ve worked with me, or have ever been in the same room with me and a writing utensil, you know my ability to destroy a pen is unparalleled. I go through like five a day, often leaving their chewed remains in my coworkers’ offices for a little afternoon surprise (by accident, of course). Now, […]
Tagged with chew toys, oral fixation, pens
Brushing up.
This past weekend a bunch of us got together to participate in Brush Up Buffalo. This is the 8th year we’ve assembled a team for this worthy cause. If you’re not familiar, basically it goes like this: families in need apply to have their house painted free of charge. Then, we volunteers get together on […]
Tagged with Brush Up Buffalo, Crowley Webb, M&T Bank
Best Thing I Found On A Monday.
Somebody please kill me. Just beat me over the head with this God forsaken piece of nonsense. I don’t know if I’m more upset that there’s now a stick to assist in wiping your butt, or the fact that I’m confident at least one person I know will buy it. And when they do, I […]
Tagged with America, comfort wipe
Best Thing I Found On A Monday.
Over the weekend, I saw GM’s new “reinvention” commercial. They filed for bankruptcy protection just last week, so I figured we’d see something in the way of advertising soon enough. I’ve heard/read a lot of people criticize the fact that they’re spending money on advertising given their situation. But here’s my thinking: if they really […]
Tagged with bankruptcy, commercials, GM, TV
Liz Maimone likes this.
Ahhh, the joys of working in advertising. You’re a weirdo if you don’t swear, there’s no such thing as sexual harassment, and spending 4 hours at a coffee shop is completely acceptable, if not encouraged. But the best perk, one I hadn’t even appreciated until now, is your freedom to Facebook without getting fired. I […]
Tagged with advertising, Facebook, Twinkies
Best Thing I Found On A Monday.
Couple things today. First, perhaps you’d like to be our friend on facebook? C’mon all the cool kids are doing it. And by cool kids I mean the people who work here and a couple of our friends. Hurry, before we get a complex. Now this next thing I’m kind of bummed about because I […]
Tagged with commercial, Kool-Aid
Best Thing I Found On A Monday.
Definitely the best thing I’ve seen today. Possibly this year. Maybe ever.
Tagged with aggressive, passive
Best Thing I Found On A Monday.
Ways you can help end hunger: 1. Donate to your local food bank 2. Volunteer at a soup kitchen 3. Doodle a pants-wearing flamingo on a piece of toast
Tagged with bread art project, donate, hungry
Best Thing I Found On A Monday.
Consider this my apology for sucking lately.
Tagged with portraits, sexy people
Best Thing I Found On A Monday.
Around here, Tim Hortons coffee is pretty much a commodity. So I’m sure most of you are familiar with their whole Roll Up the Rim to Win promotion. If not, well, you umm roll up the coffee rim. To win. There’s really not much to it. They give away a few cars, but mostly doughnuts. […]
Tagged with Canada, coffee, donut, lottery, math, Tim Hortons
Best Thing I Found On A Monday.
If you watched any of the NCAA Tournament over the weekend, then you probably saw one, if not all, of these spots for Nike. If not, check them out. They’re super. 1 2 3 4
Tagged with flight, NCAA, Nike
























