Blog posts by Wendy Swearingen.
Hello, my name is Moisés Chiullan, and I’m a cleaner.
Moisés Chiullan is the guy who took over marketing and sales for game product manufacturer N-Control from the now defunct Ocean Marketing. He’s been assigned the Herculean task of cleaning up N-Controls’ former PR representative, Paul Christoforo’s, customer service debacle, and … Continue reading
Tagged with Avenger, Chiullan, Christoforo, N-Control, Ocean Marketing, Penny Arcade, Reddit
Souped up.
It was a hot and steamy Friday night at the Crowley Webb office. The air was thick with intrigue and onions. Something big was cooking, all right, and I was determined to find out what it was – even if … Continue reading
Tagged with competition, Crowley Webb, soup-off
Still growing.
We recently marked an important milestone celebrating 25 years of producing hardworking creative for a variety of local, national, and international clients. And we continue to grow with the addition of new talent to the team. Matthew Prok is our newest … Continue reading
Tagged with employees
Think about this.
We are thinking this is pretty cool today. Google has created an online magazine, Think Quarterly. The first U.S. issue focuses on innovation. “In 2003, a total of five exabytes of data existed. Now we generate that every two days. We are, literally, … Continue reading
Tagged with Google, Think Quarterly
Social media marketing: spending v. ROI.
This article by Fiona Swerdlow, head of research at shop.org, reports on a survey conducted to ascertain whether the money spent on social marketing strategies is recovered in sales. The answer: kind of. Retailers did not find Facebook or other social media sites particularly effective … Continue reading
Tagged with Facebook, marketing, social media
Fashion mad.
Advertising folk have always been a stylish crowd. And film and television love to showcase this element. Take, for example, Larry Tate’s debonair silver coiffure, Kip/Buffy Wilson’s commanding shoulder-padded dresses, and Emory Leeson’s extremely form-fitting jacket. But the daddy of … Continue reading
Tagged with Banana Republic, fashion, Gap, Mad Men
Felicia: 25 years of helping kids.
Felicia Iggulden, our media and traffic coordinator, just celebrated her silver anniversary of volunteer service to the Kelly for Kids Foundation. For 25 years Felicia has dedicated her time to the committee that organizes the Jim Kelly Celebrity Golf Classic. … Continue reading
Tagged with Celebrity Golf Classic, Felicia Iggulden, Kelly for Kids Foundation
Challenge.
Check out the article in the Buffalo News sports section featuring Chris Muldoon, Crowley Webb copywriter. Chris won the Chase Corporate Challenge the last four years in a row. Won. The whole thing. Much to the delight of the other men … Continue reading
Tagged with Chris Muldoon, Corporate Challenge, race
Beer TV.
Who knows, maybe Bud can make your dreams come true.
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Tagged with beer, Budweiser, social media, TV
In good company
Does a brand’s social responsibility – or lack thereof – influence your buying habits? A company called Good that works with organizations to promote their cause marketing is banking on it. A recent New York Times article reports that Good has … Continue reading
Tagged with Good, Good/Corps, social responsibility
Manage your social media.
When your business has a presence on Facebook (and it must have a presence on Facebook), you need to be savvy about managing your (potential) customers’ experience.
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Tagged with Facebook, presence, social media