Blog posts tagged with commercials.

Super consistent.

By  |  February 4th, 2013  |  Posted in

So, aside from professional athletes doing stretching routines during a 30-plus-minute half-blackout, what did we see last night? Well, we saw Joe Montana’s triumphant return to the Super Bowl. We saw the usual Doritos nonsense. We saw commercials about commercials. (With Bob Odenkirk!) We saw babies. And more babies. We saw wolves. We saw the now-standard […]

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The Super Bowl without TV.

By  |  January 29th, 2013  |  Posted in ,

It’s the end of January so that means my in-box has been filling up with ad industry newsletters highlighting Super Bowl commercials. Every year the media create a ton of hoopla and issue the obligatory statement about how adults tune into the Super Bowl more for the commercials than to watch actual football. Buzz-worthy ads this […]

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Get real, people.

By  |  May 9th, 2012  |  Posted in ,

It seems like more and more advertisers are foregoing the expensive celebrity endorsement and have started using “real” people in their ads. The idea is that these common folk are more relatable and believable than sports stars or a Kardashian. I mean, does anybody really think that Tiger Woods drives a Buick? I’ve noticed a slew of […]

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Schmeliciouz.

By  |  March 8th, 2012  |  Posted in

I’m not originally from Buffalo, so I didn’t grow up with all the wonderful things this area has to offer. Namely, delicious fast food. Yes, as shocking is it may sound, I somehow survived the first 22 years of my life without Mighty Taco, Ted’s Hot Dogs, Jim’s Steakout, Tim Hortons, La Nova Pizza, or […]

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USPS has it their way.

By  |  June 6th, 2011  |  Posted in ,

Here’s my question – do lawyers at major brands get a bonus if they exceed a litigation quota? A sue-mission, if you will? Because that’s my only explanation for this. The United States Postal Service has sued Burger King for negatively portraying mail carriers in a 2010 TV commercial. (Watch the YouTube video if you need to jog your […]

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PSAs have come a long way, baby.

By  |  April 15th, 2011  |  Posted in ,

It’s Wednesday night. You’re watching reruns of The Office. Life is good. Then it happens – the public service announcement. Sure, they’re usually promoting a good organization or cause. But Michael Scott’s ineptitude isn’t as hilarious when you feel guilty about not feeding a child in Africa for 75 cents a day. Or when depressing […]

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Advertising causes a ruckus. Again.

By  |  February 28th, 2011  |  Posted in

It’s a tale as old as time. Company comes out with an “edgy” advertisement. Someone gets offended and complains. Company discontinues ad and apologizes. Company gains 100 times more attention from the ordeal than they would have received from the actual ad. Everyone wins. The latest installment in our saga occurred in South Bend, Indiana, […]

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Good for you, Mr. Miracle Whip Marketing Man.

By  |  February 25th, 2011  |  Posted in

It’s not often that you see a TV commercial – or any advertising for that matter – that openly admits not everyone likes the product featured. Typically, we’re encouraged to believe everybody wants to drive car X, no one doesn’t eat cereal Y, and you’d be crazy not to see movie Z. So when I […]

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It’s beginning to look a lot like tax day!

By  |  February 24th, 2011  |  Posted in

I don’t know about you, but around the Low household, April 15 is eerily similar to that most jolly of holidays our nation celebrates at the end of December. We spend the weeks leading up to this special day preparing in various ways – gathering receipts, baking cookies, sending cards to the merchants who made […]

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I think I’ll rent 8 Mile tonight.

By  |  February 9th, 2011  |  Posted in ,

Let’s face it, it’s Wednesday now and everyone’s over talking about Super Bowl commercials. So I’ll spare you my in-depth opinions on the creative merit of this year’s lineup. Instead let’s talk celebrity endorsements for a moment. There’s something I can’t stop thinking about. Chrysler ran a two-minute commercial about Detroit. It was honest. It […]

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I wish my parents were this cool.

By  |  March 8th, 2010  |  Posted in

Can we all forget about Toyota’s little problem for a minute and appreciate their current campaign for the Sienna minivan? Awesome, thanks. Perhaps you’ve seen one of the commercials? Well there’s endless goodness on their YouTube channel that you must also see. “Daddy Like Help” is one of my personal favorites. Now something tells me […]

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An open letter to anyone watching Super Bowl XLIV in the same room as me:

By  |  February 3rd, 2010  |  Posted in

I’d like to start by saying I hope you’re having a wonderful day. Now let’s get down to business. I don’t know who told you it was okay to plan your family vacation during the commercial breaks, but it’s not. It’s also not the time to complain about your wife’s mother, express your discontent with […]

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Yay! I do have a heart!

By  |  January 29th, 2010  |  Posted in ,

The Olympics are coming. And right after the Super Bowl I’ll give a crap. Now if you know me, you know sappy really isn’t my thing. I like raunchy. I like funny. I like random. Kittens roaming in a sunflower patch doesn’t really do it for me. But I’ve got to say, this Olympic-inspired spot from […]

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Folgers. Not fresh.

By  |  December 2nd, 2009  |  Posted in ,

Even if you’re like me and don’t remember the original Folgers “Peter Comes Home” Christmas commercial from 1982, a quick look at YouTube will show you it is far superior to this season’s remake. I would love to have been in the room when it was decided that rather than come up with an original idea, it made […]

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Jeans are cool.

By  |  October 12th, 2009  |  Posted in ,

So I was haunted by this spot when it appeared on my television a few weeks back. The raw imagery coupled with the jarring soundtrack makes it nothing less than a gripping piece of art. Then, right at the end, I found out it was for Levi’s. This let me down a bit. But now that I think about […]

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Not only does he have terrible credit, he is apparently out of a job.

By  |  June 9th, 2009  |  Posted in

It seems as though the geniuses at freecreditreport.com have finally retired the singing ne’er-do-well. Lucky for us, they’ve replaced him with a furniture-ruining, child-attacking, carpet-staining number mutant. Wonderful.

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Best Thing I Found On A Monday.

By  |  June 8th, 2009  |  Posted in

Over the weekend, I saw GM’s new “reinvention” commercial. They filed for bankruptcy protection just last week, so I figured we’d see something in the way of advertising soon enough. I’ve heard/read a lot of people criticize the fact that they’re spending money on advertising given their situation.  But here’s my thinking:  if they really […]

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