Blog posts tagged with Praxis.
We are Praxis.
Oh, hey. Did we mention that we acquired a patient recruitment organization? Not only that, but it’s been growing so much we’ve had to expand our headquarters. It’s called Praxis, and we’re pretty excited about it. In case you missed the article in Business First (see below), we began working with Praxis in 2002. They were just […]
Tagged with Praxis
A round of steaks for all the hungry bears – we won an ACE Award!
The lady in the bathtub strikes again. The Praxis Risk Files campaign we created about a year ago landed us another fancy award. This one comes from the Business Marketing Association’s ACE Awards where we snagged first place in the direct mail category. Nice, huh? The ACE Awards is the nation’s premier b-to-b creative showcase, […]
Tagged with ACE Award, Praxis, Praxis Risk Files
Fake dead guy is gold at WNY ADDYs.
Another year, another Western New York ADDY Awards Show in the books. And yes, it was another sensational night for Crowley Webb. We were fortunate enough to take home the most gold awards of any agency – 18 – as well as the most total awards – 30. Most of our golds were for the Wake, […]
Tagged with ADDY, awards, Booktoberfest, Buffalo Advertising Club, ESAB, Irish Classical Theatre, Justthecookies.com, Praxis, Tinkering School
Risk definitely worth the reward.
A small group of us is following an increasingly ornery bear around the woods with a camera. We’re trying to capture the image of a dopey kid attempting to feed the beast a bloody steak. As the animal – leash lying on the forest floor – meanders around erratically, we share glances that seem to […]
Tagged with Global Award, Praxis
Media Party! With Jessica and Erin.
With our Praxis Risk Campaign, we tell people to be less risky. This Diesel campaign does the exact opposite, encouraging people to “Be Stupid.” Good call, Diesel.
Broken trampolines, dodging trains, and a guy lighting himself on fire.
The folks at Praxis – the patient recruitment specialists – are pretty good at their jobs. How good? Well, they’ve done a little digging and discovered an interesting fact – 86% of pharmaceutical studies not conducted by Praxis fail to fill on time. That’s a pretty staggering number. It’s even more alarming when you consider […]
Tagged with bathtub, Bear, Praxis
Big news: a one-man band is finally found to be useful
No one wants to feel lame. That was our revelation when we cooked up a recent business-to-business campaign for our client Praxis. So, featuring visuals of the absurdly out-dated as metaphors, we hoped to shame Praxis’ potential clients into considering outside help enrolling patients for research studies. The mixed-media campaign (check it out here) consisted […]
Tagged with ADDY, award, Praxis
And the Global goes to…
Crowley Webb has won a Global Award for creative excellence in healthcare marketing communications for the fourth year in a row. The award-winning direct mail campaign – a series of four record albums from a fictitious rock group – was chosen from creative work submitted by agencies in 36 countries. The work was done for […]
Tagged with direct mail, Global Award, Praxis
Customers do grow on trees.
Today’s businesspeople are exposed to an increasing number of messages every day – so even business-to-business advertisers have to think of new and innovative ways to make their communications stand out. Take, for example, a recent direct mail piece designed by Crowley Webb and Associates for Praxis Communications. Praxis, a patient recruitment firm in Nashville, […]
Tagged with direct mail, Praxis