The fruits of our Twenty-Five Hour Workday labor.
By now, you’ve probably heard all about the Twenty-Five Hour Workday and our newest client, You and Who. Maybe you even watched us work (and play) through the night – if not, you missed a thrilling head-measuring contest. Well, now that our sleep cycles are all back on track, it’s time to unveil the full campaign we created in just over a day. Without further ado – we present the brand new You and Who.
Let’s start with the identity, shall we? The folks over at You and Who were fine with their logo. But we wanted them to be more than just “fine.” So we took their mark, and evolved it to better fit their organic, down-to-earth brand.
As we mentioned in the sneak preview, the campaign is all about telling the company’s two stories – you buy an awesome shirt (the You), and at the same time, you help someone in need (the Who). How did we accomplish that? Take a look for yourself.
Being that You and Who is primarily an online seller at this point, having a knock-your-socks-off website was a top priority. The new site is essentially split into two (there’s that 50/50 notion again). On one side, you can shop. On the other, you can learn about the cities, organizations, and artists involved.
We also redesigned their packaging, and added a nifty tag that reinforces their story and directs people back to the website.
Everything so far has been aimed at t-shirt buyers. But we also wanted to help You and Who expand into more retail markets. So we created a lookbook that they can send to prospective stores to show off their goods and the good they do.
Bonus idea! OK, we weren’t really supposed to change the product. But we had an idea we liked so much, we couldn’t help ourselves. People who buy from You and Who don’t just do so for the cool t-shirt – it’s about doing something good and being part of a movement of sorts. So we thought it would be neat to let people wear their heart on their sleeves (figuratively, of course).
On top of all the creative, we also gave You and Who insightful target audience research, a detailed social media strategy, and a laundry list of public relations initiatives.
So there you have it. A complete rebranding campaign that we hope will take You and Who from startup to stardom. All in a day’s work here at Crowley Webb.
Tagged with 25th anniversary, advertising, Crowley Webb, Twenty-Five Hour Workday, You and Who