Thursday
May 17, 2012

This is too easy.

The story of an arson case in Iowa City has been spreading around the internet like, well, wild fire. It started when police released a sketch of a potential witness to the crime. And it just so happens to slightly resemble a certain auto insurance pitchman. And by slightly, I mean “holy crap that looks exactly like the Geico caveman!” Take a look for yourself.

Now, as a professional copywriter at a well-respected advertising agency, I’m contractually obligated to say I hate puns, clichés, and all similar types of clever/lame wordplay. But just between you and me – I love ’em. So despite my attempts to resist temptation, here are some alternate headlines for this article.

15 minutes can save you 15% on police interrogation.

The ironic part was he just discovered fire.

Apparently the roasted duck with the mango salsa wasn’t to his liking.

Someone’s taking his canceled sitcom pretty hard.

I think the Gecko framed him.

Ok, that’s it. Please don’t judge me.

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