Umm, yes I want my beer poured faster.
How much more can the all-powerful aluminum can be improved? The design has already been streamlined to include one closed end and one open end, which makes for the perfect liquid transportation mechanism. But now Miller Lite has gone and done it again. It has reinvented the beer game with its one-of-a-kind punch top can (cue ‘70s Batman “Pow!” art).
Thanks to this remarkable invention, beer enthusiasts get a faster, smoother pour from their Miller Lite. The new punch top can includes a small indent on its top, which drinkers can poke a hole through using nearly any household item, thus increasing airflow to the inside of the can.
One might ask, “What’s the point?” Perhaps it enables the drinker to chug his or her Miller Lite faster, and therefore not be subjected to that awful, Triple Hops Brewed® taste. Maybe customers actually complained their beer wasn’t coming out fast enough. Though I doubt it. No matter what brand of beer you have, the length of time it takes to pour it is not going to change drastically if you have a little hole on the top of the can.
So why did Miller Lite put all this work into changing one little thing? Because small tweaks to products can be very interesting to consumers. Especially when they are teamed up with some of the cheapest beer on the market. Remember the Vortex Bottle or the Home Draft? This is not a major overhaul. It is a slight adjustment. I once bought a case of Budweiser simply because there were American flags printed on the cans. I don’t even like Bud.
The younger beer crowd, mostly college students, will purchase these cans at least once, just to try them out. And odds are they will stick with them. Because after all, you can’t play beer pong with a thick, bold Guinness. So kudos, Miller Lite. This looks like it might be a successful update. Even though some of us are a little upset that we now have one less reason to stab the side of a beer can with a set of car keys.