We’re a fan of making ESAB popular.
In case you didn’t get the memo, Facebook isn’t just for bored college kids anymore. Almost everyone under the sun has a page now. Including businesses. And why not? It’s simple to set up and use. It allows you to connect with your audience on a whole different level. Oh, and it’s free, which is always awesome. But there’s one tricky part – getting people to find and visit your fancy new Facebook page.
That’s precisely the challenge our friends at ESAB found themselves with not long ago. They had tons of great content – product updates, industry news, contests, giveaways, and other fun stuff – but at the time, only around 150 fans. So they asked us if we could work our magic and make them the cool kids of social media. And we were pretty pumped to give it a shot.
So we went to work. It just so happened that ESAB was about to attend FABTECH, North America’s largest metalworking tradeshow. What a perfect place to launch our new “You’ll be a fan of being our Facebook fan” campaign. We whipped up a booth wall graphic and some handy business cards that drove people to ESAB’s Facebook page. We also launched an ESAB Live at FABTECH microsite that used Facebook, YouTube, and Twitter to give welding and cutting enthusiasts a real-time look at what was happening at the show. And finally, we targeted ESAB’s audience on Facebook with a series of text ads.
Low and behold, ESAB now has nearly 6,500 fans.
That’s only a 3,491% increase. Not too shabby, huh? But the thing about social media is you can never rest on your laurels. So we’re already working on phase II of Operation Fan Finder. You know, just in case this whole Facebook thing catches on.
Tagged with ESAB, Facebook FABTECH