Thursday
May 17, 2012

What a mess.

Check out the paid search ad that shows up when you Google “oil spill.” Not surprisingly, it’s prompting a lot of discussion about ethics in paid search advertising. And when you consider this along with BP allowing their twitter account @BP_America (5,700 followers) to be surpassed by the fake @BPGlobalPR (42,000 followers), the company continues to have a monumental cleanup on its hands.

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