Cookie Expressions | JustTheCookies.com
A tasty little story.
Client: Cookie Expressions Media: Digital, Packaging, Social Media
The challenge.
Cookie Expressions came to us for a new website to increase online sales. But after a little digging, we determined what they actually needed was a new online brand that would help them stand out in the cluttered online gift-giving category.
Our answer.
A little research made it clear that many competitors try to do it all – sell cookies, candy, flowers, teddy bears, you name it. We recognized this as a huge opportunity. We decided to push the delivery of fresh, homemade cookies. And that’s it. That’s how JustTheCookies.com was born. We promoted the site via social media, a paid search campaign, and even had the iwearyourshirt.com guy put the word out for us on National Cookie Day.
The results.
As suspected, people love cookies. To date, the paid search campaign has generated millions of impressions, with a click-through rate that’s a mind-boggling 16 times higher than the industry average. Plus, JustTheCookies.com quickly gained a loyal following of fans on Facebook – many of whom engage with the brand on a regular basis.
The work.
Client profile.
Cookie Expressions is family owned and operated merchant of awesome cookies.
A word from our sponsor.
This is just like “Mad Men.” This is a big idea.
Kathy Crowley, Cookie Expression CEO