M&T Bank | Built for Baltimore
One hard-hitting effort.
Client: M&T Bank Media: Print, Television
The challenge.
When M&T Bank acquired the second-largest bank in Baltimore, no one in the Mid-Atlantic region had any idea what M&T was all about. First impression being so important, M&T had to introduce itself in a positive, reassuring way, to retain existing customers and attract new ones. And we were right there to help.
Our answer.
The Baltimore Ravens is one of the biggest brands in the Mid-Atlantic, so the bank made the smart decision to partner with the franchise. After naming rights to their stadium were secured, we helped leverage this partnership by creating Banking Built for Baltimore – a checking bundle that included an exclusive Ravens Check Card and a Ravens-themed gift. We recruited Ravens icons and used heavy traditional and non-traditional media to spread the word about this exciting promotion.
The results.
Our efforts have created more than a billion impressions so far. And we’ve helped the bank land an unprecedented number of new checking accounts. Most importantly, we’ve helped M&T Bank become a trusted household name in Baltimore.
The work.
Client profile.
Founded in 1856 in Buffalo, NY, M&T is one of the strongest banks in the country today, with a growing presence throughout the Northeast and Mid-Atlantic.
A word from our sponsor.
At Crowley Webb they have people who are willing to bring their best game every day.
Peter Eliopoulos, M&T Bank CMO