Phillips Lytle | 175th Anniversary
Looking back. Way back.
Client: Phillips Lytle Media: Digital, Print
The challenge.
Phillips Lytle – a New York State law firm founded in 1834 – wanted to commemorate its 175 anniversary in a big way.
Our answer.
By highlighting American milestones that Phillips Lytle had been around for, we were able to speak to the firm’s rich history and engage our audience in the process. The phased campaign lasted the entire year, and included a website, print ads, web banners, PR, party invites, branded gifts, and even balloons.
The results.
The reaction from the firm partners and the community was overwhelming. Over the course of the year, the campaign received more than 60 mentions in more than 40 local, regional, and national publications. And the anniversary party was a huge success and a rousing good time.
The work.
Client profile.
Founded in 1834 as a one-man office, Phillips Lytle has grown to become the go-to firm for New York State law with offices across the state and one in Ontario, Canada.
A word from our sponsor.
There is so much that you want to communicate to your audiences after being in business for 175 years. Crowley Webb was able to capture the historical importance of this occasion through a comprehensive, creative campaign that Phillips Lytle’s former Partner and President of the United States, Grover Cleveland, would have been proud of!
Rebecca E. Farbo, Phillips Lytle CMO