Phillips Lytle | Rebranding
A facelift for a 176-plus-year-old.
Client: Phillips Lytle Media: Digital, Print
The challenge.
Since its founding in 1834, Phillips Lytle has had a long and storied history as a successful law firm. However, it was interested in becoming more of a major player and needed a position and message that would engage companies beyond the borders of New York State to do so.
Our answer.
Extensive research told us that Fortune 500 companies doing business in New York are looking for an expert who can help them navigate the state’s complicated legal landscape. And no firm is in a better position to do so than Phillips Lytle. We spread the word via targeted print campaigns in national publications, direct mail, and online advertising.
The results.
Our efforts resulted in a 40% increase in national awareness for Phillips Lytle within two years. They also saw a significant jump in the number of RFPs they received from potential clients. On top of all this, a new website we created for them in 2011 directly led to new client relationships within two weeks of launch.
The work.
Client profile.
Founded in 1834 as a one-man office, Phillips Lytle has grown to become the go-to firm for New York State law with offices across the state and one in Ontario, Canada.
A word from our sponsor.
Crowley Webb lives our brand as much as Phillips Lytle does.
Rebecca E. Farbo, Phillips Lytle CMO