Praxis | B-to-B Campaigns
Making some well-targeted noise.
Client: Praxis Media: Digital, Direct Mail, Print
The challenge.
Praxis – a small patient recruitment organization specializing in finding patients for medical research studies – wanted to make a name for themselves in the pharmaceutical industry. Considering the size of the industry and Praxis’ very targeted message of effective patient recruitment, this was no easy task.
Our answer.
Following extensive research, we determined Praxis’ entire audience is only about five thousand people. These are the gatekeepers who would decide whether or not it makes sense to outsource patient recruitment. Getting to these people with breakthrough direct mail that demonstrated the kind of creativity that is one of Praxis’ key points of difference was our method of choice.
The results.
Each yearlong effort led to growth for Praxis through multi-million dollar engagements with pharma companies. And this ultimately made Praxis synonymous with effective communication and creativity in the minds of those who matter most.
The work.
Client profile.
Praxis has been helping the world’s leading pharmaceutical companies find patients for clinical trials since 2001.
A word from our sponsor.
Crowley Webb has helped put Praxis on the map globally as an expert in patient recruitment, and as a leader in educating the pharmaceutical audience on the benefits of outsourcing the function.
Robert Loll, Praxis VP, Business Development & Strategic Planning