We delivered this piece of ridiculousness (with real staples and all)
in an official-looking manila envelope.
Praxis | Praxis Risk Files
Don't play with fire.
Client: Praxis Media: Digital, Direct Mail, Print
The challenge.
In the world of pharmaceutical development, delays can cost millions. So not using a specialist for help enrolling patients – especially one with a track record like Praxis – is risky business. Getting this message out there in a memorable way was our charge.
Our answer.
In direct mail delivered in manila envelopes and file folders, we featured people engaging in ill-concieved behavior. We also created a blog that housed hundreds of like videos. We sent a barrage of emails linking to the site, and created a Facebook page and YouTube channel as well.
The results.
Praxis connected with its narrow audience in an all new and ongoing way during this yearlong campaign, and once again landed a few new multi-million dollar engagements.
The work.
How could you ignore direct mail like this?
(Answer: You can’t.)
(Answer: You can’t.)
Emails drove our audience to our site.
Our videos all came from YouTube,
so a branded channel was a natural.
so a branded channel was a natural.
Client profile.
Praxis has been helping the world’s leading pharmaceutical companies find patients for clinical trials since 2001.
A word from our sponsor.
With so much of our industry relying on digital media, we knew we had to create a campaign that would reach a highly targeted audience with a highly specific message. Crowley Webb accomplished just that.
Heather Hargis, Praxis Marketing Strategy Manager