Praxis | The Right People
Why is a ballerina fixing brakes?
Client: Praxis Media: Direct Mail
The challenge.
Getting pharmaceutical companies to choose Praxis for patient recruitment requires they first accept the idea of outsourcing this function. We needed to get in front of these people and speak to them effectively using the kind of breakthrough creative that is a hallmark of Praxis’ approach.
Our answer.
In many cases, patient recruitment is conducted by the pharmaceutical companies, or even by doctors and nurses. By depicting ridiculous juxtapositions of people doing the wrong jobs, our mailings emphasized the importance of relying on a specialist. And we delivered the message in a can’t-be-ignored format of oversized posters.
The results.
This branding effort for the young company led to Praxis becoming one of the fastest growing patient recruitment organizations in the category. The posters themselves became so popular that one pharma rep who didn’t receive them requested a set – and later requested Praxis’ help with a clinical trial.
The work.
Client profile.
Praxis has been helping the world’s leading pharmaceutical companies find patients for clinical trials since 2001.
A word from our sponsor.
This campaign allowed Praxis to make a splash and be recognized and remembered as the go-to creative firm for patient recruitment. And it led directly to business, making it highly effective as well.
Robert Loll, Praxis VP, Business Development & Strategic Planning