Digital Content Strategist

Crowley Webb is seeking a digital content strategist who is well-versed in web content writing, SEO strategy, content marketing strategy, social media strategy, and audience pathways to conversion. The ideal candidate must be a superior communicator and have experience working in a fast-paced and innovative environment that values collaboration and diversity.

Crowley Webb only employs individuals who are currently eligible to work in the US and who do not require sponsorship for work visas. Crowley Webb is an Equal Opportunity Employer. We recruit, hire, train, and promote without discrimination due to age, race, color, religion, sex, sexual orientation, national origin, citizenship, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state, or local law.


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Responsibilities

  • Conceive, plan, lead, and execute the content strategy efforts of websites, email campaigns, content marketing campaigns, and social media campaigns
  • Lead the development of onsite and offsite SEO strategies for all agency clients
  • Write, edit, and optimize content for digital channels
  • Conduct content audits (qualitative analyses of all content on a network of sites and social media accounts) as well as gap analyses
  • Review and analyze site structures and content to ensure quality and alignment with SEO objectives
  • Create SEO writing guides for various clients
  • Facilitate workshops with clients based on content gathering and messaging needs
  • Establish user pathways to lead to conversions for clients’ goals
  • Create and manage content migration plans and content editorial calendars for digital projects
  • Monitor and review web traffic and engagement (e.g. conversions and bounce rates)
  • Create and execute on informed and impactful social media strategies for agency and clients
  • Follow industry-related news, generate ideas around trending topics, and identify and utilize best-in-class tools to achieve objectives

Qualifications

  • Bachelor’s or master’s degree in marketing, digital marketing, communications, journalism, English, or a related field
  • Four or more years of professional experience in strategizing, executing, and managing digital content strategy campaigns for various digital channels
  • Knowledge of web writing, information architecture, SEO, email marketing, content marketing, social media, web design best practices, user experience methodologies, and Google Analytics
  • Proficiency in user experience principles, methodologies, trends, and best practices
  • A self-starter who’s passionate, motivated, and hardworking
  • A firm grasp of data analysis and various performance metrics/tools
  • Ability to compellingly communicate a brand story and a design sensibility to envision how content will be presented or distributed in formats other than text-based articles
  • A portfolio of successful work examples
  • Knowledge of WordPress a plus
  • Basic understanding of HTML and web publishing a plus
  • Expert with SEO guidelines and keyword research tools (e.g. Moz, SEMrush and Google Keyword Planner)
  • Experience using social media for business
  • Solid writing and editing skills

Let’s see what you’ve got.

  • Accepted file types: pdf, doc, docx.
  • Accepted file types: pdf.

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