A healthy piece of new business.
There’s no better time to talk about eating right and getting active than at the start of a new year, right? Well, that’s exactly what we’re doing in our newest campaign for Eat Smart Western New York (ESWNY).
ESWNY is a program designed to help Western New Yorkers – especially those in low-income neighborhoods – eat healthier, drink more water, and get active. So with our help, they recently launched the first phase of a yearlong campaign called “Small changes can make a big difference.”
Our research found that one of the greatest hurdles people face when trying to get healthy is that they feel overwhelmed – you know, the all-or-nothing mentality. So we wanted to remind our neighbors that making just one small change each day can really add up. We sprinkled billboards and bus shelter posters throughout ESWNY’s footprint with these simple reminders.