Meet our first-ever chief media officer.

In 2006, we welcomed Biagio Patti to Crowley Webb fresh off a stint client-side at G&G Fitness. Biagio would soon become our resident media aficionado, helping strengthen a number of our (now long-standing) client relationships, such as M&T Bank and FreedomCare. Over the course of a decade and a half, Biagio has put our media capabilities on the map while playing an instrumental role in the way Crowley Webb has differentiated itself not only as an art-focused agency, but one that’s science-strong as well.

In an effort to continue to grow our data-backed capabilities and service areas, particularly media and analytics, we are thrilled to announce that Biagio has been promoted to chief media officer.

In this first-ever role for the agency, Biagio will actively promote our media and analytics offerings via new business efforts while working with internal agency teams (analytics, creative, and PR) on how best to prospect and, ultimately, make existing and potential clients alike aware of our incredibly valuable tools, including Sample, Crowley Webb’s very own consumer panel. He will also continue to maintain a strategic presence across current media accounts and remain involved with campaign reporting, analyses, evaluations, and key vendor relationships.

“We believe that our analytics practice is not only proprietary in a lot of ways, but also preemptive, and when we can integrate analytics with our media practice, it can be an extremely powerful combination,” said Jim Hettich, CEO, Crowley Webb. “Whether it’s helping to establish benchmarks through primary quantitative research and producing attribution analysis that measures causality to identifying and targeting audience segments and determining message strategies with primary qualitative research, syndicated research and social listening platforms, we are excited to see Biagio lead the charge around actively promoting and introducing these tools and capabilities to new and existing clients to help improve their marketing communications efforts.”

As Biagio steps into this new position, fellow team leaders will work closely with him in managing the agency’s data-driven capabilities and continue to lead the development and growth of their respective teams.

Andrea Berki-Nnuji, SVP, data analytics, will continue to direct and manage Crowley Webb’s analytics practice, in support of all Crowley Webb’s clients. Jessica Carroll, VP, media director, will continue to play a key role in the day-to-day management of the media department, along with the ongoing support of Mary Cormier, media supervisor. They will make sure that client expectations are being met in addition to fostering the media team’s talent and each team player’s path to success.

If you’re curious to learn more about our data-driven disciplines, or interested in these offerings for your business, visit our capabilities page. And if you’re looking to be part of our team, both our media and analytics departments are looking to grow. Check out our careers page to find out where you could be a good fit.