Meet Team M&T Bank’s roster of brand ambassadors.
Hannah Luterek
Copywriter
In late 2024, our friends at M&T Bank approached us with a unique idea: assemble a team of athletes who make big plays both on and off the field.
These athletes would not only serve as brand ambassadors – helping make financial literacy more human, but they’d also be given a platform to share their stories and speak to points of advocacy that aligned their points or passion with M&T Bank’s shared values.
After aligning on a strategic direction for the team, we got right to work. We carefully planned a year’s worth of social content for each athlete – primarily reels and short videos that allow viewers to get to know the athletes on a personal level, learn more about their advocacy work, and even pick up some financial tips along the way.
After three jam-packed shoot days and lots of time editing and finessing, we introduced Team M&T to the world this past fall. Say hello to Team M&T.
Trading cards are hotter than ever, so we gave each athlete their own. These cards were made for the digital world, so fans of the athletes could easily share. Additionally, they were a great way to bring together the collective team, which spans across sports and geographic locations that align with M&T Bank’s footprint.
We also wanted to allow our audience the chance to get to know each Team M&T athlete on a more personal level. What’s their story? What are they passionate about off the field? And, most importantly, what point of advocacy truly speaks to them?
Through our Athlete & Advocate video series, viewers get to learn all of this and more. We opened the series with Noelle Lambert, a Paralympic track and field athlete who has used her story to fuel not only her athletic career, but her desire to give back to other amputees.
Through this initiative, we saw a great opportunity to make talking about money more human and approachable through a fun content series. From sharing their financial flexes to answering rapid-fire money questions, Team M&T made financial education way more fun and easier to understand.
Believe it or not, the action is just getting started. We have much more in store for Team M&T – so follow @mandt_bank on Instagram to catch all the action for yourself.
