An intangible quality made a tremendous, tangible difference.
Evergreen Health came to us with an identity problem. Few across WNY knew of the inclusive, supportive, and completely accessible care they provide to all types of patients. And our quantitative research verified this. So we went to work defining their unique brand of care.
171%↑increase in aided awareness
Project
Social Media
Outdoor
Brand Strategy
Brand Positioning
TV
Original Music
Primary Research
Awards
1 × Buffalo AAA Award (OOH)
Unfiltered honesty.
Our goal was to make patients who have yet to experience Evergreen feel safe, valued, and welcomed before they ever set foot through their doors. We developed a campaign around the brand’s ethos, Unconditional, and spread our message all over WNY.
56%↑increase in unaided awareness
25%↑lift in extremely positive brand perception
Research reinforced what makes Evergreen different. And Crowley Webb helped us share that with WNY, greatly impacting our awareness.
Latrese, AVP of Marketing and Communications, Evergreen Health
Living the brand inside and out.
In these times of uncertainty, there is one constant at Evergreen – those on the front lines delivering unconditional care. So our next move was boosting morale by celebrating our brand’s greatest asset.
There’s no healthcare experience quite like Evergreen. We simply brought this fact to life.
Cuyler H., VP, Account Service and Operations
Evergreen had always been living this Unconditional brand and were finally realizing the power of promoting it.
