Private universities across the country are facing tremendous challenges, from rising costs to the anticipated enrollment cliff in higher ed. Niagara University was no stranger to these. Knowing they had an urgent need to differentiate themselves, we began with research.
We fielded primary quantitative and qualitative studies and heard overwhelmingly that NU provides a uniquely nurturing educational experience that allows each student to reach their highest potential. Our position became obvious.
15%↑increase in enrollment YOY
Project
Social Media
Outdoor
Brand Strategy
Brand Positioning
TV
Primary Research
Broadcast TV
A campaign takes flight.
We spread our message across the region via broadcast and connected TV (CTV); highly targeted paid social advertising on Facebook, Instagram, TikTok, and Snapchat; online display ads; and prominent billboards.
Through our research, we identified the most efficient and impactful ways to connect with prospective students and their parents.
120%↑increase in impressions
75%↑increase in clicks to the website
40%↑increase in conversions
This campaign played an instrumental role in helping Niagara retain its status as Western New York’s most-enrolled private institution.
Michael Freedman, Vice President of Marketing, Communications, and Undergraduate Enrollment
This campaign went beyond research, it uncovered a key insight. Students want self-discovery, and NU’s campus experience puts that front and center. We were able to translate this understanding into messaging that truly resonates.
We were able to distill comprehensive research into a deeply authentic and motivating campaign theme. And it made a tremendous impact.
Andrea BN., SVP, Data Analytics
Check the math. Strategic insight x impactful execution (art + science) = incredible results.
