Transforming the tradeshow floor into a social content engine.
We know welding is a way of life. Fabricators at all levels are deeply connected to weld culture – and they align brands that are too. So we created a tradeshow experience for our client ESAB, a global leader in fabrication, that became a rallying cry.
Edgy, eye-catching booth graphics were the backdrop to a high-energy activation plan that enthralled booth visitors with ESAB’s innovation. And also sparked excitement in a multitude of enthusiasts following along at home.
14K+new followers
Project
Social Media
Brand Strategy
Activation
Tradeshow
Influencer Marketing
3 days of filming. 30 in-the-moment posts. 100+ pieces of post-show content.
Our plan was to ensure the tradeshow investment would deliver value long after the event ended. So we strategically plotted dual-purpose content – creating captivating in-person activations that would double as social sensations. But we didn’t stop there. We made sure to have time to capture evergreen content to use throughout the entire year.
369K+impressions
13K+new followers across platforms
We know our fabricators value real-time authenticity and expert perspectives. And a strong content plan upfront allowed our team to capture, edit, post, and respond to comments in real time. But we didn’t stop there. We made sure to have time to capture evergreen content to use throughout the entire year.
25 influencers engaged.
We tapped into powerful voices within the industry, managing 25 influencers and strengthening ESAB’s genuine connection to weld culture.
They made every moment count. It’s been a year, and we still have content to post.
Elena Y., Sr. Manager for North America MarCom & Marketing Strategies
From three days alone, welding sparks and social likes were flying for months. All because of one airtight plan – and some intensely passionate people.
Are you interested?
Does your next tradeshow need a social content plan? Let’s chat.
