Activating brand affinity.
Rosalind Eaton
Copy Supervisor
Take a minute to think of your favorite brand. Got it? Good. Now take a minute to think about why it’s your favorite.
While we don’t yet have a mind-reading department here at Crowley Webb, I’ll go out on a limb and guess that your answer isn’t “Lysol, because it kills 99.9% of viruses and bacteria.”
Brands earn our love and affection by interacting with consumers on an emotional level – tearjerking TV spots, timely social media messaging, and even billboards that know us better than we know ourselves.
Another way to earn this brand affinity is through activation. While much of today’s advertising blurs the lines, simply put, brand activation is an interactive awareness tactic that builds lasting connections with your target audience. Oh, and it’s really fun!
Lately, we’ve had a blast doing activation work for a handful of clients. Check it out!
