Get Outerside.

Here in Buffalo, we know a little something about taking advantage of the nice weather. Above 30°? We’re throwing on shorts. Sunny outside? You won’t catch us inside.

Our latest campaign for Buffalo’s Outer Harbor was strategically designed to turn that natural love for feeling the sun on your skin into active engagement with the city’s hidden gem. Anchored by the campaign theme, “Get Outerside,” the billboard, paid, and organic social ads shift the perception of the Outer Harbor from a passive scenic backdrop into a dynamic summer destination. And with something for everyone, we’d be outer our minds not to leverage a photoshoot at the harbor’s most iconic spots, capturing enthusiasts of all ages.

Whether we’re inviting people to hit the bike trails, rent a kayak, or relax at the lakeside beer garden, the work bridges the gap between “It’s nice out” and “WE NEED TO GET DOWN THERE NOW.”

Check it all out here. And maybe see you outerside there!