A Super Bowl spot and a super new relationship.

Like Cuyler Hettich said in his client relationship blog, it’s not just about landing a piece of work, it’s about forming a relationship and being stewards of our clients. No matter what. We approached our first project with Catholic Health that way.

Yes, it was a hot TV spot.
The week before Christmas.
To air on Super Bowl Sunday, the first week of February.
But it was so much more.
It was a chance to form a genuine client relationship.

What made all the difference in moving fast?
Starting slow.

Our strategy team dug deep into the Catholic Health brand.
We worked side by side with our client team – face to face.
We prioritized working in person as an agency creative team.

Because of all that, we knew the spaces they wanted to show.
The audience they wanted to reach.

And the story they wanted to tell: “The right way to care” is a promise that doesn’t mean a single moment or action. It’s a pattern that shows up at every location with the right doctors. The right resources. And the right access to care.

Yes, everything you just watched, we created.
But what we’re most proud of is how connected we were to Catholic Health’s team and mission.
How it felt like we’ve been working together for years, and it’s only been two months.
We look forward to reporting in on how it performed, but right now, we’ve got to get to their launch party to celebrate.

Annnd maybe grab a drink.
Because woah. We did that.