Greetings from Czech Republic, Sweden, and Texas.

ESAB, the leading global fabrication company that started in Sweden 120 years ago, spans – well, the entire world, really. So when it came to their employer brand campaign, we wanted to prioritize diversity in people, locations, and career opportunities. Our team started by virtually meeting with 20+ employees to hear their “Without Limits” stories. After selecting our top five (a tough task to do with so much talent), we set out to film everything in under two weeks. Our first week was spent at ESAB headquarters in Gothenburg, Sweden, as well as a production factory in Chotebor, Czech Republic, where we conducted interviews and captured empowering in-action footage from sunrise to sunset. We also worked with a local production company, whose second language was English, for extra sound and camera support. From there, we stopped back in Buffalo just to do laundry, and we were back in the air and over to Denton, Texas to do the same with some ESAB US employees.

If we didn’t love working here at CW, we’d be working at ESAB after this project. Opportunity is truly endless in this company, and we’re proud to make such a polished video that showcases that. Have a watch.