Promoting the best flipping helmet on the market.

ESAB, a global leader in fabrication technology, once again did what they do best: solve real problems for welders. This time, they tackled the time suck of constantly switching between a grinding visor and a welding hood by introducing one that does both.

Our team developed the concept, wrote the script and storyboard, and produced a 3D rendering of the equipment. Through animation and sound design, we crafted one compelling visual story that clearly communicates the product’s main benefits and differentiators to fabricators.

Have a watch.

One video became three.

The one-minute-thirty-second video was strategically built to be pulled apart into three vignettes that each focused on a specific product feature.

Getting the best on social.

On social, we leaned into a more tongue-in-cheek approach suggesting the best isn’t one or the other. It’s getting both.

Products that flip expectations are incredibly powerful, but only if people instantly “get it.” That’s where storytelling does the heavy lifting.