Turn fandom into brand momentum.
Sports fans are among the most loyal, passionate consumers on the planet, and the brands that earn a place in their world don’t get there by accident. Crowley Webb has spent years building a muscle around exactly that: connecting brands to athletes, fans, and the moments that move people.
What’s your brand trying to do?
Fan engagement in sports means showing up in moments that matter to your audience. Whatever you’re trying to accomplish, we’ve done it.
How do we choose the right team or player for your brand?
We vet every partnership against your brand values and audience so you never have to guess if it’s the right call.
How do we increase brand awareness with local fans?
We build campaigns that live where your fans already are – at games, on their feeds, and in the community.
We have a sponsorship. How do we make sure we’re getting our money’s worth?
A logo is a start. A strategy that activates it across athletes, content, and in-person moments is what actually moves the needle.
How do we create an experience fans will never forget?
We design and execute in-person brand moments built to be shared – from stadium activations to community pop-ups that earn media on their own.
What we do
Brands want to be part of the conversation fans are already having. We connect strategy, talent, and real-world experiences into a unified approach designed to engage fans at every touchpoint.
- Athlete partnerships: Vetting, selecting, and activating the right athletes for your brand.
- Sponsorship activation: Fully integrated strategy, campaign development, media planning, and execution.
- Experiential: In-person activations that bring fans into your brand’s world.
61% of consumers are more likely to buy a product endorsed by their favorite athlete
80% of brands plan to invest in women’s sport sponsorship in the next 3 years
$2.2B poured into sports sponsorships annually – our deepest area of expertise
40% of top spenders allocate 75% of their budget to a single local market
We’ve been on the field. Literally.
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Big-agency strategy. Boutique-level agility.
Just like in sports, having the right team makes all the difference. At Crowley Webb, we’re a relentless group of sports enthusiasts and brand builders who understand how fandom is built. We’re big thinkers who can move at the speed of culture.
Whether it’s finding and activating the right athlete partnership, turning a sponsorship into a full-fledged brand play, or creating IRL experiences fans can’t stop talking about – we handle it all under one roof, and measure what matters along the way.
What sets us apart?
- Local market depth: We understand how fandom works at the community level
- Integrated execution: Strategy, creative, partnerships, and activations, all under one team
- Built-in brand safety: Our athlete vetting process reduces risk and protects your investment
- Financial services expertise: #1 sports sponsorship category at $2.2B annually
Ready to make a play?
Tell us a little bit about your brand and what you’re looking to achieve. We’ll take it from there.
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