M&T Bank shows up big in every community they’re a part of – including how they approach their sponsorship strategy. Since 2003, the Ravens partnership has been a powerful representation of the bank’s commitment to the Baltimore community. So signing Ravens star Zay Flowers was the ideal play, thanks to his genuine love for the city and charismatic personality.
41Mtotal impressions
Project
Social Media
Outdoor
Sports Sponsorhips
TV
Digital
Influencer Marketing
Awards
1 × Gold FCS Portfolio Award
4 × Gold ADDYs
1 × District 2 ADDY
1 × PRSA Buffalo Niagara Excalibur Award
An authentically grounded effort.
We drew inspiration from the spirit of Baltimore’s culture and fanbase to shape this campaign, as well as current social media trends and key learnings from previous experiences working with athletes.
Reaching all fans.
A combination of traditional, digital, and social tactics was chosen to achieve the right balance of reach, frequency, and targeting.
410%↑increase in post likes YOY
139%↑increase in post comments YOY
138%↑increase in follower count YOY
478%↑increase in shares YOY
This effort wasn’t just for Baltimore, it was Baltimore.
Liz M., VP, Creative Director
Our other Flockstar.
Ravens mascot Poe starred in his own series of Animal Planet-inspired pregame social videos that had fans going wild.
A fresh take.
We also dropped a compilation of Zay surprising unsuspecting customers with flowers at an M&T branch for Customer Appreciation Day – content that was both entertaining and highly shareable.
Leaning into a team sponsorship is always a smart play. And when you add in a teammate with the sheer talent – and instant star power – of our man Zay, well, touchdown.
Are you interested?
Looking to activate a sports sponsorship? Put us in, coach.
