My top 40 pieces of work (for now).
Matt Low
Chief Creative Officer
When I think back on the 40 years Crowley Webb has been in existence, I’m overcome with just how impressive this run has been. And when I consider that I have been fortunate enough to have been part of 27 and a half of those years (inclusive of my 18-month internship), I’m not going to lie, I get a wee bit emotional.
Just like life, it’s really more about all the moments than their sum total. Those are what have been bubbling to the surface for me during this nostalgic time. And the vast majority of them for me surround a piece of work. As an ad agency, this is our product. This is our worth. So I’d like to invite you to take a little trip with me through the past four decades to revisit (some of) my favorite pieces we’ve created. This is not an exhaustive list or even one in any kind of order. It’s a random firing off of items that have brought me joy over my career. Even if one or two of them happened before my time at Crowley Webb.
Garcia’s OOH
This is a campaign created well before my time, but I heard about it often. It was a love story told through a series of billboards that went viral before the internet was born.
Praxis B2B Poster Series
Our first real marketing effort for Praxis, these went out to decision-makers in the pharma world.
Niagara University – “The Bus”
We brought real high school students to the campus for the first time and filmed their live reactions.
ESAB – We Shape the Future
Incredible quiet confidence for our favorite fabrication brand.
Pan-Am Exposition Campaign
Back in the summer of 2001, our region was a buzz celebrating the 100th anniversary of the marvel that brought the world to Buffalo.
Just the Cookies Branding
They asked for a website. We gave them an undeniable brand.
Praxis – “The Researchers”
Another Praxis B2B effort, we produced actual album covers and a group of clinical research rock stars.
Pony Jorgensen Branding
We saluted our hardworking audience in the reintroduction effort for this iconic brand.
Albright-Knox – Modigliani Campaign
One simple question captivated our region in the summer of ’05.
Wilmington Trust – Renowned Campaign
We engaged conceptual illustrators from around the world to elevate the rebranding effort.
Maifest 2024
Each year, we create posters to help promote this party at a local German club. Yes, German smoking dolls are a thing, and we have many of them now.
Sabres – For the Fans Campaign
It was a dream to finally get to work on one of my favorite sports brands.
Party for the People Poster
The making of was far more fun than the final product.
M&T × Stefon Diggs
We took player partnerships to a whole new level with this fun work.
Trimania 2005
We made the poster for the art party as epic as the event itself.
Independent Health – “On the Road to Better Healthcare”
This effort happened while I was an intern and felt extremely groundbreaking for the time.
Buffalo Museum of Science – Find Why Campaign
We gave this lovely Buffalo cultural a new logo, tagline, and completely fitting branding device.
Bison Pitch Video
We created this yummy piece to go along with our pitch to Upstate Niagara Cooperative.
G&G Fitness OOH
No shame, no gain.
Ad Smack Battle Rumble Mania
Each year, one Buffalo agency gets to brand the local advertising awards. In 2017, we created a wrestling theme down to the smallest detail and even had a live match at the event.
The 11 Day Power Play – Petey Campaign
Upon creating our first mascot as an agency, we put him front and center for this annual event raising money for cancer research.
Southern Tier 2X Factor
We gave the hoppy ale a little juice in this branding effort.
Praxis – “Risk Files”
Yet another B2B effort (there’s one more coming), this one highlighted just how precarious patient recruitment can be without the right partner.
M&T × Bills OOH
This went viral the week leading up to our playoff game vs. the Bengals.
Irish Classical Theatre – The Wake 2017
“What if we were the corpse looking out of the coffin?”
Evergreen Health Branding
A true labor of love for a tremendous WNY resource. Check it out.
The Solar Eclipse
Buffalo experienced total coverage in 2024. We were affected.
ESAB – SparkWeek
Our client opted out of the industry’s biggest tradeshow to create their own weeklong online event packed with product intros, demos, expert takes, and so much more.
M&T Success Stories
We have been creating business testimonial TV spots for the bank since 2011, and I still vividly remember the first shoot day.
The 11 Day Power Play OOH
We counted down to the record-breaking event with teeth.
The 25-Hour Workday
To celebrate our 25th anniversary, we created an entire campaign pro bono – from brief to finished art, including a website – in just 25 hours. We vowed to never do this again.
Praxis – “Have Patients”
We created a fake mail-order company that could provide all needed patients for clinical trials.
Skylighters Poster Series
Posters we produced for this Buffalo fireworks company were 🔥
12 Days
For a little holiday treat, we put a spin on a classic Christmas tune.
Community Music School – Spelling Bee Campaign
No words.
Phillips Lytle – Arcane Laws Campaign
Finding these wacky laws was a hoot.
EdCo EJI Trip Video
We followed a group of students down to key civil rights sites in Alabama and captured the experience.
Hopper’s Rush Inn Posters
We made posters for the diviest of dive bars in South Buffalo.
Highmark Stadium TaleGate
“What if we had a mobile unit for collecting Bills memories?” turned into quite possibly the most massive campaign I have ever touched. Check it out.
Nioga Library – Awareness Campaign
Fun posters and books that talked to kids. What’s not to love?
I’m a little exhausted now, yet feel like I’ve barely scratched the surface. And insanely lucky to have such joyful memories of all these special pieces that have each in some way shaped what our agency is today. Should we survive another 40, I can only guess what this list will look like. But for now, this looks perfect.
