Making headlines: Key storytelling moments of 2026 (so far).

At Crowley Webb, we know great coverage doesn’t just happen — it’s built on a solid story, strong relationships and impeccable timing. The first half of 2026 has been a whirlwind of fast-moving news cycles and dynamic storytelling, and we’re taking a moment to look back at some of the standout media moments featuring our clients and our team.

From local community milestones right here in Western New York to major national business features, here are five key pieces of coverage that defined our midyear highlight reel.

Upstate Niagara Cooperative takes center stage in The New York Times.

June 20, 2026

You know a cultural phenomenon has truly peaked when a viral TikTok trend transitions into a full-blown national supply chain discussion. We were thrilled to see our client, Upstate Niagara Cooperative (UNC Dairy), featured in The New York Times commenting on the nationwide demand for cottage cheese, one of its core products.

Driven by the internet’s obsession with “protein-maxxing,” this massive feature (front page of the Business section, above the fold, for all my old school PR folks!) served as an incredible thought leadership opportunity for this Western New York brand.

Read the full article here.

Crowley Webb talks CTV strategy in Digiday.

May 28, 2026

As connected TV (CTV) becomes more accessible for small- and medium-sized businesses, proving its value against traditional performance channels has become the industry’s latest challenge. The “pizza test” offers a compelling case study. Top ad trade Digiday recently turned to Crowley Webb’s Jessica Carroll (VP, media director) for her expert insights.

Jessica lent her strategic insights to the piece, analyzing how emerging ad platforms are attempting to democratize TV advertising for small businesses. It’s a fantastic moment of industry exposure that highlights how our media team stays at the absolute forefront of shifting advertising landscapes.

Give reporter Sam Bradley’s piece a read here.

Ralph Wilson Park kicks off Levitt VIBE Buffalo Music Series promotion on WGRZ.

May 26, 2026

The transformation of Ralph Wilson Park is one of the most exciting developments in the region, and our PR team was proud to drive the local media coverage push that officially launched the new Levitt VIBE Buffalo Music Series.

WGRZ gave the community a fantastic preview of the free, upcoming weekly summer concert series, spotlighting how local nonprofits and the park conservancy are keeping neighbors connected through live music despite ongoing construction. It was a perfect example of how a coordinated PR push can turn a community announcement into a highly anticipated summer celebration.

Check out the segment by reporter Chelsea Swift here.

Rupp Pfalzgraf spotlights legal innovation in Buffalo Business First.

March 6, 2026

Innovation isn’t just for tech startups; traditional industries are evolving just as fast, and Buffalo Business First perfectly captured that shift in a feature profile on regional law firm Rupp Pfalzgraf.

The piece highlighted the firm’s forward-thinking adoption of proprietary, internal AI tools and the evolution of their AI law, compliance and emerging technology practice group. It’s an excellent showcase of local business leadership and a prime example of a Western New York firm staying well ahead of the curve as technology redefines the professional landscape. We love to see client thought leadership on display!

Read the full article here.

Sullivan Tire elevates its B2B presence in Modern Tire Dealer.

February 17, 2026

While our New England–based client Sullivan Tire is already a household name with a deep-rooted legacy in the Boston market, elevating their reputation within core industry trades is just as vital to their business strategy. That’s exactly what Modern Tire Dealer highlighted in a recent piece showcasing Sullivan Tire’s continued multiyear partnership with the Boston Red Sox.

By focusing on how iconic sports sponsorships drive sustained regional loyalty, this trade placement successfully elevated the brand’s name among industry peers, suppliers, and partners alike – proving that a legacy brand never stops building momentum.

The midyear verdict.

Whether celebrating a major national business trend, sharing industry thought leadership, or shining a spotlight on local neighborhood programming, seeing these stories come to life in the media is always a win. The first half of the year brought some incredible exposure to the brands and initiatives we care about. As we look toward the months ahead, we’re excited to keep tracking these moments and telling compelling stories that connect great brands with the audiences that matter most.