An award-winning evening at the 2025 Excalibur Awards.
Each year, the Public Relations Society of America (PRSA) Buffalo Niagara Chapter honors the best work in public relations and communications across Western New York. And we’re proud to share we won 12 awards on behalf of seven different clients. Two of which took gold!
It was cheer after cheer for our PR crew. Saying we are proud for all we achieved and pumped to do even more on behalf of our clients would be an understatement. Here’s to all the outstanding programs, projects, and professionals that elevated our industry this year.
Check out some of the winning work.
Gold in Social Media Strategy
Erie Canal Harbor Development Corporation’s The Erie Canal Turns 200
To celebrate the Erie Canal’s 200th anniversary, the Erie Canal Harbor Development Corporation launched the Waterway of Change exhibit and a full season of summer programming at Buffalo’s Canalside. Our job was to drive awareness and bring visitors in. We identified key audience segments, developed strategic paid and organic social media plans, and executed a multi-platform campaign featuring compelling storytelling, historical content, and influencer collaborations. In just six months, the campaign generated 800,000+ views and grew Facebook, Instagram, and TikTok audiences by triple digits.
https://www.instagram.com/p/DKARU5spnYc/?hl=en
https://www.instagram.com/p/DDKihkSR1c2/?hl=en
Gold in Social Media Strategy
M&T Bank’s Spotlight Shop Holiday Social Media Campaign
To boost small business holiday shopping and reinforce the bank’s commitment to local communities, we launched a data-driven social campaign for M&T Bank’s Spotlight Shop. The campaign featured 26 small businesses, the account’s first-ever Instagram giveaway, influencer partnerships, and immersive “Shop with Us” Reels. With 300,000+ engagements and 160+ new followers in just one month, the campaign sure checked “exceed expectations” off our holiday list.
https://www.instagram.com/p/DC4Lt9lRb1B/?hl=en
https://www.instagram.com/p/DDvYqfPM7Y7/?hl=en
Silver in Social Media Strategy
From Plate to Purchase: UNC Dairy and Chef Darian’s Recipe for Engagement
https://www.instagram.com/p/DIcJPdMJmXl/?hl=en
https://www.instagram.com/p/DHJT73bJ1M6/?hl=en
Silver in Social Media Strategy
The Strong Museum of Play Social Video Campaign
Silver in Social Media Strategy
From Orlando to Online: ESAB’s FABTECH Social Media Strategy
https://www.instagram.com/p/DBL6vzzxik0/?hl=en
@esabnorthamerica We don’t call it the #ULTIMATELINEUP for nothing. From manual welding, to automated welding, plasma, oxy-fuel and everything in between — we’ve got it. Come on by and try our newest and most popular machines on demo. Each demo enters you into a drawing for a machine. Easiest entry ever. #ESABatFABTECH #JoinTheMovement
Silver in Media Relations Tactics
UNC Dairy Rebrand Media Relations
Buffalo Business First Dairy Foods
Silver in Media Relations Tactics
Highmark Stadium TaleGate: A Season-Long Media Relations Win and Launch Event
Silver in Media Relations Tactics and Press Conferences
TaleGate Launch Event: Highmark’s Winning Play for Fan Engagement
Bronze in Special Events and Observances
ESAB Corporation Celebrates 120 Years
Bronze in Social Media Strategy
Highmark Stadium TaleGate Scores on Social
https://www.instagram.com/p/DAJqAjtu7oF/?hl=en
https://www.instagram.com/p/DAOJp7iOUl-/?hl=en
Bronze in Social Media Strategy
AAA Math Drives Member Acquisition
Bronze in Social Media Strategy
M&T Bank Scores Big with Zay Flowers
https://www.instagram.com/p/DD4YZWCpYLm/?hl=en
https://www.instagram.com/p/DFNpZXJJYyC/?hl=en
Andrea Gallagher
VP, Public Relations