Going for gold with Dion Dawkins and AAA.

Between a fresh coaching staff and the inaugural kickoff in their state-of-the-art stadium, everything for the Buffalo Bills feels shiny and new this season. That momentum provided the perfect backdrop for our friends at AAA to launch their new Bills MVP Membership. Designed exclusively for Bills Mafia, this membership includes the signature roadside assistance drivers rely on, plus some serious fan perks. To help spread the news, we called on our golden guy: Bills offensive tackle Dion Dawkins.

Awarding the best fans in the league.

While AAA believes everyone deserves access to peace of mind out on the road, they also believe if you’re a Bills fan, you’re entitled to all that and more. In this campaign, Dion Dawkins awards the best fans in the league with the MVP treatment while presenting as an award himself.

Achieving this took a rotating gold podium, loads of gold spray paint, and an obscene amount of glitter, which you can probably still find around our studio if the light catches just right. But the inescapable glitter was well worth it to see #73 shine like this.

Ready for the MVP treatment?

Whether you’re gearing up for gameday at the new stadium or planning your next road trip, like Dion Dawkins, this membership delivers the ultimate coverage and a whole lot of fun. Head over to aaa.com/bills to grab your AAA Bills MVP Membership and unlock chances to win game tickets, exclusive savings, and peace of mind all season long.

And if you’re looking to bring your next high-impact sports partnership to life, check out our fan engagement offerings, then let’s chat!