One hardworking team.

We’re the people you’ll feel good about working with. Relentlessly focused and completely ego-free. Our agency is made up of more than 100 wickedly smart individuals who each bring something unique to the table. And our tried and true collaborative process ensures we will work to deliver on the goals you identify. All this sets us up to handle any marketing communication challenge you can throw at us.

In a nutshell, we’ll happily put in the effort, expertise, sweat, and more to make your job easier. That’s our job.

Chroma.

We’ve always been dedicated to serving our community and the important organizations within, going all the way back to 1986. These days, we’re doing so with an all-new initiative focused on supporting local minority-owned businesses.

AMIN Worldwide.

It’s worth mentioning that we’re a proud member of AMIN Worldwide, an alliance of more than 50 independent marketing firms in 30 countries, giving us the opportunity to share insights and resources.

It’s working for them.

Here are the great companies we go to work for each and every day.

M&T Bank

M&T Bank

Financial

ESAB

ESAB

Welding and cutting equipment

Lilly

Lilly

Pharmaceutical

Pony Jorgensen

Pony Jorgensen

Clamps and vices

Monroe Community College

Monroe Community College

Education

Arrow Fasteners

Arrow Fasteners

Fastener tools

ShopVac

ShopVac

Wet/Dry Vacuum

Wilmington Trust

Wilmington Trust

Financial

Niagara University

Niagara University

Education

Unifrax

Unifrax

High-temperature products

Neurocrine

Neurocrine

Pharmaceutical

Highmark

Highmark

Healthcare

Moderna

Moderna

Pharmaceutical

Goldblatt

Goldblatt

Hand tools

Vertex

Vertex

Pharmaceutical

Takeda

Takeda

Pharmaceutical

Our leadership.

We’re guided by a hands-on group that’s in the trenches each and every 9-to-5.

Jim Hettich

Chairman/CEO

Jim Hettich

Chairman/CEO

Jim joined the Crowley Webb family back in 1998 after working on some of the most prominent brands in the country. Jim steers the strategic ship of the agency, which enables us to arrive at the right answer for our clients.

Jeff Pappalardo

Chief Creative Officer

Jeff Pappalardo

Chief Creative Officer

Jeff has been with us since 1994 after stints at a couple of the most prominent agencies in NYC. Today, he provides strategy and creative direction for all Crowley Webb clients and he’s one heck of a nice guy.

Tricia Barrett

Chief Operating Officer

Tricia Barrett

Chief Operating Officer

Tricia not only oversees Praxis operations from A to Z, but she’s deeply involved in Crowley Webb account management as well. Under her strategic guidance, our agency continues to produce award-winning work for our clients.

Matt Low

SVP, Creative Director

Matt Low

SVP, Creative Director

Matt oversees all written-word operations at the agency. He does a fair amount of copywriting himself for traditional and digital media, and he gets deeply involved in strategic development for all clients.

Biagio Patti

SVP, Media Director

Biagio Patti

SVP, Media Director

Biagio has more than 15 years of experience in the marketing communications industry. He’s been with Crowley Webb for a decade of that time, leading a team that performs extensive media research and pulls together strategic plans for all clients.

John Fletcher

VP/Comptroller/IT Director/DPO

John Fletcher

VP/Comptroller/IT Director/DPO

John started in our accounting department in 1990 and today is responsible for the entire financial operation of the company. Additionally, he has set up the agency’s computer network and oversees our growing technology team.

Andrea Berki-Nnuji

VP, Data Analytics

Andrea Berki-Nnuji

VP, Data Analytics

With a background managing high-profile quantitative research projects, Andrea has more than ten years of experience in market research and analytics, and has Google Analytics Individual Qualification (IQ) certification.

Karen Grobe

VP, Account Service

Karen Grobe

VP, Account Service

Karen works with the project managers and site relations specialists to execute recruitment and retention campaigns for all Praxis clients, ensuring teams are aware of study milestones and successes.

Molly Chvala

VP, User Experience

Molly Chvala

VP, User Experience

Molly has been creating digital products and user experiences for over 20 years. Since joining Crowley Webb in 2018 she has led our User Experience team of designers, developers and project managers to build great things for our clients online.

Andrea Gallagher

VP, Public Relations

Andrea Gallagher

VP, Public Relations

With more than a decade of global, national and local public relations and corporate communications experience, Andrea oversees all media relations, social media and influencer relations at Crowley Webb.

Jessica Carroll

VP, Media Director

Jessica Carroll

VP, Media Director

Cuyler Hettich

VP, Account Service

Cuyler Hettich

VP, Account Service

Nicole Lawniczak

VP, Account Service

Nicole Lawniczak

VP, Account Service

Liz Mattingly

VP, Creative Director

Liz Mattingly

VP, Creative Director