Jim joined the Crowley Webb family back in 1998 after working on some of the most prominent brands in the country. Jim steers the strategic ship of the agency, which enables us to arrive at the right answer for our clients.
One hardworking team.
We’re the people you’ll feel good about working with. Relentlessly focused and completely ego-free. Our agency is made up of more than 100 wickedly smart individuals who each bring something unique to the table. And our tried and true collaborative process ensures we will work to deliver on the goals you identify. All this sets us up to handle any marketing communication challenge you can throw at us.
In a nutshell, we’ll happily put in the effort, expertise, sweat, and more to make your job easier. That’s our job.
Chroma.
We’ve always been dedicated to serving our community and the important organizations within, going all the way back to 1986. These days, we’re doing so with an all-new initiative focused on supporting local minority-owned businesses.
AMIN Worldwide.
It’s worth mentioning that we’re a proud member of AMIN Worldwide, an alliance of more than 50 independent marketing firms in 30 countries, giving us the opportunity to share insights and resources.
It’s working for them.
Here are the great companies we go to work for each and every day.
M&T Bank
Financial
ESAB
Welding and cutting equipment
Lilly
Pharmaceutical
Pony Jorgensen
Clamps and vices
Monroe Community College
Education
Arrow Fasteners
Fastener tools
ShopVac
Wet/Dry Vacuum
Wilmington Trust
Financial
Niagara University
Education
Unifrax
High-temperature products
Highmark
Healthcare
Moderna
Pharmaceutical
Goldblatt
Hand tools
Vertex
Pharmaceutical
Takeda
Pharmaceutical
Our leadership.
We’re guided by a hands-on group that’s in the trenches each and every 9-to-5.
Jim Hettich
Chairman/CEO
Jim Hettich
Chairman/CEO
Jeff Pappalardo
Chief Creative Officer
Jeff Pappalardo
Chief Creative Officer
Jeff has been with us since 1994 after stints at a couple of the most prominent agencies in NYC. Today, he provides strategy and creative direction for all Crowley Webb clients and he’s one heck of a nice guy.
Tricia Barrett
Chief Operating Officer
Tricia Barrett
Chief Operating Officer
Tricia not only oversees Praxis operations from A to Z, but she’s deeply involved in Crowley Webb account management as well. Under her strategic guidance, our agency continues to produce award-winning work for our clients.
Matt Low
SVP, Creative Director
Matt Low
SVP, Creative Director
Matt oversees all written-word operations at the agency. He does a fair amount of copywriting himself for traditional and digital media, and he gets deeply involved in strategic development for all clients.
Biagio Patti
SVP, Media Director
Biagio Patti
SVP, Media Director
Biagio has more than 15 years of experience in the marketing communications industry. He’s been with Crowley Webb for a decade of that time, leading a team that performs extensive media research and pulls together strategic plans for all clients.
John Fletcher
VP/Comptroller/IT Director/DPO
John Fletcher
VP/Comptroller/IT Director/DPO
John started in our accounting department in 1990 and today is responsible for the entire financial operation of the company. Additionally, he has set up the agency’s computer network and oversees our growing technology team.
Andrea Berki-Nnuji
VP, Data Analytics
Andrea Berki-Nnuji
VP, Data Analytics
With a background managing high-profile quantitative research projects, Andrea has more than ten years of experience in market research and analytics, and has Google Analytics Individual Qualification (IQ) certification.
Karen Grobe
VP, Account Service
Karen Grobe
VP, Account Service
Karen works with the project managers and site relations specialists to execute recruitment and retention campaigns for all Praxis clients, ensuring teams are aware of study milestones and successes.
Molly Chvala
VP, User Experience
Molly Chvala
VP, User Experience
Molly has been creating digital products and user experiences for over 20 years. Since joining Crowley Webb in 2018 she has led our User Experience team of designers, developers and project managers to build great things for our clients online.
Andrea Gallagher
VP, Public Relations
Andrea Gallagher
VP, Public Relations
With more than a decade of global, national and local public relations and corporate communications experience, Andrea oversees all media relations, social media and influencer relations at Crowley Webb.
Jessica Carroll
VP, Media Director
Jessica Carroll
VP, Media Director
Cuyler Hettich
VP, Account Service
Cuyler Hettich
VP, Account Service
Nicole Lawniczak
VP, Account Service
Nicole Lawniczak
VP, Account Service
Liz Mattingly
VP, Creative Director