That full-service agency.
But not in a cliché sort of way.
We’re the people you’ll feel good about working with. Relentlessly focused and 100% ego-free. We’ve pulled together a wickedly smart team of practitioners with the right mix of talent to handle any marketing communication challenge you’d throw at us. And our tried-and-true collaborative process ensures everything is firing on all cylinders to deliver results you’ll help identify. In a nutshell, we’ll happily work hard to make your job easier. That’s our job.
It’s worth mentioning that we’re a proud member of AMIN Worldwide, an alliance of more than 50 independent marketing firms in 30 countries, giving us the opportunity to share insights and resources. We also have a relationship with fellow Buffalo shop Block Club that bolsters our offerings. What’s that about, you ask?
It’s working for them.
Here are the great companies we go to work for each and every day.
M&T Bank
Financial
API Heat Transfer
Custom manufacturing
ESAB
Welding and cutting equipment
Monroe Community College
Education
Shire
Pharmaceutical
Dunkin' Donuts
Food and beverage
Niagara University
Education
Wilmington Trust
Financial
Unifrax
High-temperature products
Merck
Pharmaceutical
Siemens
Technology
HEALTHeLINK
Healthcare
Bristol-Myers Squibb
Pharmaceutical
Life Storage
Self storage
Moog
Motion control technology
The heart of it all.
Headed up by our esteemed leadership team, this is the group of incredibly talented, dedicated folks who make everything we do possible.
- 82 diehard individuals
- 11 leaders
- 43 born in Buffalo
- 31 dog owners
- 26 runners
- 19 speak other languages
- 14 have brewed beer
- 18 are on the kickball team
- 13 have eaten a ghost pepper
- 10 have beards
- 6 can walk on their hands
- 5 have gone skydiving
- 2 obsessed with brushing their teeth
- 1 rebuilt a Harley
- 2 high-fived Justin Timberlake
- 1 can drive a fire truck
Robert Loll
VP, Business Development & Strategic Planning
Robert Loll
VP, Business Development & Strategic Planning
Jim Hettich
Chairman/CEO
Jim Hettich
Chairman/CEO
Jim joined the Crowley Webb family back in 1998 after working on some of the most prominent brands in the country. Jim steers the strategic ship of the agency, which enables us to arrive at the right answer for our clients.
Mariel Bard
Sr. Proofreader
Mariel Bard
Sr. Proofreader
Ellen Lowrey
Producer
Ellen Lowrey
Producer
Alaina Garvey
Account Manager
Alaina Garvey
Account Manager
Mary Cormier
Sr. Media Planner/Buyer
Mary Cormier
Sr. Media Planner/Buyer
Erin Doherty
Sr. Project Manager
Erin Doherty
Sr. Project Manager
Nicole Lawniczak
Account Director
Nicole Lawniczak
Account Director
Jeff Pappalardo
Chief Creative Officer
Jeff Pappalardo
Chief Creative Officer
Jeff has been with us since 1994 after stints at a couple of the most prominent agencies in NYC. Today, he provides strategy and creative direction for all Crowley Webb clients and he’s one heck of a nice guy.
Mary Kroll
Sr. Production Manager
Mary Kroll
Sr. Production Manager
Maddison Pisarski
Accounting and Compliance Specialist
Maddison Pisarski
Accounting and Compliance Specialist
Jon Gerlach
Sr. UX Developer
Jon Gerlach
Sr. UX Developer
Chelsea Roth
Sr. Project Manager
Chelsea Roth
Sr. Project Manager
Amanda Widzinski
Assistant Art Director
Amanda Widzinski
Assistant Art Director
Rosalind Cardone
Copywriter
Rosalind Cardone
Copywriter
Jim Crowley
SVP, Media Director
Jim Crowley
SVP, Media Director
Jim joined the agency right out of college in 1987. He heads up our media department, working diligently to pull together strategic media campaigns that find the most efficient path to reaching our clients’ desired audiences.
Taylor Kaiser
Site Relations Specialist
Taylor Kaiser
Site Relations Specialist
Nathanial Benoit
Designer
Nathanial Benoit
Designer
Sara Root
Account Manager
Sara Root
Account Manager
Brett Perla
Analyst
Brett Perla
Analyst
Debbie Pollina
Accounting Manager
Debbie Pollina
Accounting Manager
Shannon Vogel
Project Supervisor
Shannon Vogel
Project Supervisor
Tricia Barrett
SVP, Managing Director
Tricia Barrett
SVP, Managing Director
Tricia not only oversees Praxis operations from A to Z, but she’s deeply involved in Crowley Webb account management as well. Under her strategic guidance, our agency continues to produce award-winning work for our clients.
Colleen Hatcher
Director of Business Development
Colleen Hatcher
Director of Business Development
Janet Endres
Marketing Specialist
Janet Endres
Marketing Specialist
Kelly Lavelle
Sr. Project Manager
Kelly Lavelle
Sr. Project Manager
Kari Maslak
Sr. Production Designer
Kari Maslak
Sr. Production Designer
Erica Cole
Traffic Manager
Erica Cole
Traffic Manager
Kearney Erhard
Copywriter
Kearney Erhard
Copywriter
Matt Low
VP, Creative Director
Matt Low
VP, Creative Director
Matt oversees all written-word operations at the agency. He does a fair amount of copywriting himself for traditional and digital media, and he gets deeply involved in strategic development for all clients.
Courtney Walczak
Media Planner/Buyer
Courtney Walczak
Media Planner/Buyer
Adina Pera
Sr. Project Manager
Adina Pera
Sr. Project Manager
Joe Fell
IT Manager
Joe Fell
IT Manager
Katelyn Killoran
Designer
Katelyn Killoran
Designer
Alexa Godwin
Media Planner/Buyer
Alexa Godwin
Media Planner/Buyer
Kristen Lopez
Account Operations Supervisor
Kristen Lopez
Account Operations Supervisor
Biagio Patti
VP, Associate Media Director
Biagio Patti
VP, Associate Media Director
Biagio has more than 15 years of experience in the marketing communications industry. He’s been with Crowley Webb for a decade of that time, leading a team that performs extensive media research and pulls together strategic plans for all clients.
Matt McCarthy
Production Manager
Matt McCarthy
Production Manager
Anna DiRienzo
Project Manager
Anna DiRienzo
Project Manager
Joe Russell
Sr. Project Manager
Joe Russell
Sr. Project Manager
Dorothy Bleuer
Media Planner/Buyer
Dorothy Bleuer
Media Planner/Buyer
Mary Kate Sidoti
Sr. Analyst
Mary Kate Sidoti
Sr. Analyst
Camille Audette
Site Relations Specialist
Camille Audette
Site Relations Specialist
John Fletcher
VP, Comptroller and IT Director
John Fletcher
VP, Comptroller and IT Director
John started in our accounting department in 1990 and today is responsible for the entire financial operation of the company. Additionally, he has set up the agency’s computer network and oversees our growing technology team.
Briana Maggio
Site Relations Specialist
Briana Maggio
Site Relations Specialist
Natasha Ghosh
Content Strategist
Natasha Ghosh
Content Strategist
Kim Taddeo
Marketing Specialist
Kim Taddeo
Marketing Specialist
Cuyler Hettich
Account Director
Cuyler Hettich
Account Director
Jonathan Ieraci
Project Coordinator
Jonathan Ieraci
Project Coordinator
Lauren Nedwick
Digital Project Manager
Lauren Nedwick
Digital Project Manager
Alessandro Renzi
Director of Digital Strategy
Alessandro Renzi
Director of Digital Strategy
Alessandro offers strategic direction on digital strategies and channels including web, social, mobile, and content marketing. He ensures consistency and integration across all tactics to produce conversions.
Melanie Groszewski
Sr. Project Manager
Melanie Groszewski
Sr. Project Manager
Larry Yelton
Director of Business Development
Larry Yelton
Director of Business Development
Jessica Carroll
Media Supervisor
Jessica Carroll
Media Supervisor
Katie Hazel
Creative Supervisor
Katie Hazel
Creative Supervisor
Marilyn DePlato
Protocol Analyst
Marilyn DePlato
Protocol Analyst
Amanda Lumadue
Proofreader/Editor
Amanda Lumadue
Proofreader/Editor
Andrea Berki-Nnuji
Director of Analytics
Andrea Berki-Nnuji
Director of Analytics
With a background managing high-profile quantitative research projects, Andrea has more than ten years of experience in market research and analytics, and has Google Analytics Individual Qualification (IQ) certification.
Taveem Gibson
Administrative Assistant
Taveem Gibson
Administrative Assistant
Lauren Bobeck
UX Developer
Lauren Bobeck
UX Developer
Lillian Selby
Sr. Art Director
Lillian Selby
Sr. Art Director
Chris Carbone
Analyst
Chris Carbone
Analyst
Nicole Reinard
Art Director
Nicole Reinard
Art Director
Nolan Whipple
Videographer
Nolan Whipple
Videographer
Karen Grobe
Sr. Director, Project Management
Karen Grobe
Sr. Director, Project Management
Karen works with the project managers and site relations specialists to execute recruitment and retention campaigns for all Praxis clients, ensuring teams are aware of study milestones and successes.
Samantha Maroney
Project Manager
Samantha Maroney
Project Manager
Malak Sharif
Jr. Analyst
Malak Sharif
Jr. Analyst
Andrea Irish-Jones
Sr. Project Manager
Andrea Irish-Jones
Sr. Project Manager
Krista Grow
Sr. Digital Project Manager
Krista Grow
Sr. Digital Project Manager
Lindsey Costello
Sr. Project Manager, Outreach
Lindsey Costello
Sr. Project Manager, Outreach
Cheryl Kondrak
Analyst
Cheryl Kondrak
Analyst
Katie Briggs
Public Relations Manager
Katie Briggs
Public Relations Manager
Working closely with the digital and social media teams, Katie implements both traditional and digital PR strategies, ideas, and programs for the agency and our clients.
Lindsay Evans
Marketing Strategist
Lindsay Evans
Marketing Strategist
Felicia Iggulden
Media & Traffic Coordinator
Felicia Iggulden
Media & Traffic Coordinator
Paige Meckler
PR Project Manager
Paige Meckler
PR Project Manager
Karen Renzi
Director of Strategy
Karen Renzi
Director of Strategy
Malissa Bowman
Director, Operations & Compliance
Malissa Bowman
Director, Operations & Compliance
Jordyn Holka
PR Project Manager
Jordyn Holka
PR Project Manager
Jennifer Zimpfer
Resource Manager
Jennifer Zimpfer
Resource Manager
Liz Mattingly
Creative Supervisor
Liz Mattingly
Creative Supervisor
Claire Buscemi
Project Manager
Claire Buscemi
Project Manager
Darryl Colling
Creative Supervisor