That full-service agency.
But not in a cliché sort of way.
We’re the people you’ll feel good about working with. Relentlessly focused and 100% ego-free. We’ve pulled together a wickedly smart team of practitioners with the right mix of talent to handle any marketing communication challenge you’d throw at us. And our tried-and-true collaborative process ensures everything is firing on all cylinders to deliver results you’ll help identify. In a nutshell, we’ll happily work hard to make your job easier. That’s our job.
It’s worth mentioning that we’re a proud member of AMIN Worldwide, an alliance of more than 50 independent marketing firms in 30 countries, giving us the opportunity to share insights and resources. We also have a relationship with fellow Buffalo shop Block Club that bolsters our offerings. What’s that about, you ask?
It’s working for them.
Here are the great companies we go to work for each and every day.
M&T Bank
Financial
API Heat Transfer
Custom manufacturing
ESAB
Welding and cutting equipment
Monroe Community College
Education
Shire
Pharmaceutical
Dunkin' Donuts
Food and beverage
Niagara University
Education
Wilmington Trust
Financial
Unifrax
High-temperature products
Merck
Pharmaceutical
Siemens
Technology
HEALTHeLINK
Healthcare
Bristol-Myers Squibb
Pharmaceutical
Life Storage
Self storage
Moog
Motion control technology
The heart of it all.
Headed up by our esteemed leadership team, this is the group of incredibly talented, dedicated folks who make everything we do possible.
- 80 diehard individuals
- 10 leaders
- 42 born in Buffalo
- 29 dog owners
- 24 runners
- 17 speak other languages
- 14 have brewed beer
- 15 are on the kickball team
- 14 have eaten a ghost pepper
- 10 have beards
- 6 can walk on their hands
- 5 have gone skydiving
- 1 obsessed with brushing their teeth
- 1 rebuilt a Harley
- 3 high-fived Justin Timberlake
- 1 can drive a fire truck
Matt McCarthy
Production Manager
Matt McCarthy
Production Manager
Jim Hettich
Chairman/CEO
Jim Hettich
Chairman/CEO
Jim joined the Crowley Webb family back in 1998 after working on some of the most prominent brands in the country. Jim steers the strategic ship of the agency, which enables us to arrive at the right answer for our clients.
Jennifer Zimpfer
Resource Manager
Jennifer Zimpfer
Resource Manager
Malak Ostuni
Jr. Analyst
Malak Ostuni
Jr. Analyst
Jonathan Ieraci
Project Coordinator
Jonathan Ieraci
Project Coordinator
Liz Mattingly
Creative Supervisor
Liz Mattingly
Creative Supervisor
Jessica Carroll
Media Supervisor
Jessica Carroll
Media Supervisor
Debbie Pollina
Accounting Manager
Debbie Pollina
Accounting Manager
Allyson Kielaszek
Project Manager
Allyson Kielaszek
Project Manager
Jeff Pappalardo
Chief Creative Officer
Jeff Pappalardo
Chief Creative Officer
Jeff has been with us since 1994 after stints at a couple of the most prominent agencies in NYC. Today, he provides strategy and creative direction for all Crowley Webb clients and he’s one heck of a nice guy.
Claire Buscemi
Project Manager
Claire Buscemi
Project Manager
Mary Kate Sidoti
Sr. Analyst
Mary Kate Sidoti
Sr. Analyst
Natasha Ghosh
Content Strategist
Natasha Ghosh
Content Strategist
Anna DiRienzo
Project Manager
Anna DiRienzo
Project Manager
Alaina Garvey
Account Manager
Alaina Garvey
Account Manager
Sara Root
Account Manager
Sara Root
Account Manager
Cuyler Hettich
Account Director
Cuyler Hettich
Account Director
Jim Crowley
SVP, Media Director
Jim Crowley
SVP, Media Director
Jim joined the agency right out of college in 1987. He heads up our media department, working diligently to pull together strategic media campaigns that find the most efficient path to reaching our clients’ desired audiences.
Kari Maslak
Sr. Production Designer
Kari Maslak
Sr. Production Designer
Jordyn Holka
PR Project Manager
Jordyn Holka
PR Project Manager
Briana Maggio
Site Relations Specialist
Briana Maggio
Site Relations Specialist
Katelyn Killoran
Designer
Katelyn Killoran
Designer
Joe Russell
Sr. Project Manager
Joe Russell
Sr. Project Manager
Camille Audette
Site Relations Specialist
Camille Audette
Site Relations Specialist
Courtney Walczak
Media Planner/Buyer
Courtney Walczak
Media Planner/Buyer
Tricia Barrett
SVP, Managing Director
Tricia Barrett
SVP, Managing Director
Tricia not only oversees Praxis operations from A to Z, but she’s deeply involved in Crowley Webb account management as well. Under her strategic guidance, our agency continues to produce award-winning work for our clients.
Dorothy Bleuer
Media Planner/Buyer
Dorothy Bleuer
Media Planner/Buyer
Colleen Hatcher
Director of Business Development
Colleen Hatcher
Director of Business Development
Lindsay Evans
Marketing Strategist
Lindsay Evans
Marketing Strategist
Nicole Reinard
Art Director
Nicole Reinard
Art Director
Kristen Lopez
Account Operations Supervisor
Kristen Lopez
Account Operations Supervisor
Adina Pera
Sr. Project Manager
Adina Pera
Sr. Project Manager
Maddison Pisarski
Accounting and Compliance Specialist
Maddison Pisarski
Accounting and Compliance Specialist
Matt Low
VP, Creative Director
Matt Low
VP, Creative Director
Matt oversees all written-word operations at the agency. He does a fair amount of copywriting himself for traditional and digital media, and he gets deeply involved in strategic development for all clients.
Chelsea Roth
Sr. Project Manager
Chelsea Roth
Sr. Project Manager
Kathy Kloc
Project Manager
Kathy Kloc
Project Manager
Katie Hazel
Creative Supervisor
Katie Hazel
Creative Supervisor
Cheryl Kondrak
Analyst
Cheryl Kondrak
Analyst
Nicole Lawniczak
Account Director
Nicole Lawniczak
Account Director
Andrea Irish-Jones
Sr. Project Manager
Andrea Irish-Jones
Sr. Project Manager
Erin Doherty
Sr. Project Manager
Erin Doherty
Sr. Project Manager
Biagio Patti
VP, Associate Media Director
Biagio Patti
VP, Associate Media Director
Biagio has more than 15 years of experience in the marketing communications industry. He’s been with Crowley Webb for a decade of that time, leading a team that performs extensive media research and pulls together strategic plans for all clients.
Nolan Whipple
Videographer
Nolan Whipple
Videographer
Kelly Lavelle
Sr. Project Manager
Kelly Lavelle
Sr. Project Manager
Joe Fell
IT Manager
Joe Fell
IT Manager
Molly Chvala
Director of Digital Strategy
Molly Chvala
Director of Digital Strategy
Paige Meckler
PR Project Manager
Paige Meckler
PR Project Manager
Jon Gerlach
Sr. UX Developer
Jon Gerlach
Sr. UX Developer
Erica Afanador
Site Relations Specialist
Erica Afanador
Site Relations Specialist
John Fletcher
VP, Comptroller and IT Director
John Fletcher
VP, Comptroller and IT Director
John started in our accounting department in 1990 and today is responsible for the entire financial operation of the company. Additionally, he has set up the agency’s computer network and oversees our growing technology team.
Mariel Bard
Sr. Proofreader
Mariel Bard
Sr. Proofreader
Mary Cormier
Sr. Media Planner/Buyer
Mary Cormier
Sr. Media Planner/Buyer
Larry Yelton
Director of Business Development
Larry Yelton
Director of Business Development
Robert Loll
VP, Business Development & Strategic Planning
Robert Loll
VP, Business Development & Strategic Planning
Lindsey Costello
Sr. Project Manager, Outreach
Lindsey Costello
Sr. Project Manager, Outreach
Amanda Lumadue
Proofreader/Editor
Amanda Lumadue
Proofreader/Editor
Brett Perla
Sr. Analyst
Brett Perla
Sr. Analyst
Andrea Berki-Nnuji
Director of Analytics
Andrea Berki-Nnuji
Director of Analytics
With a background managing high-profile quantitative research projects, Andrea has more than ten years of experience in market research and analytics, and has Google Analytics Individual Qualification (IQ) certification.
Karen Renzi
Director of Strategy
Karen Renzi
Director of Strategy
Taylor Kaiser
Site Relations Specialist
Taylor Kaiser
Site Relations Specialist
Erica Cole
Traffic Manager
Erica Cole
Traffic Manager
Krista Grow
Sr. Digital Project Manager
Krista Grow
Sr. Digital Project Manager
Kearney Erhard
Copywriter
Kearney Erhard
Copywriter
Lauren Bobeck
UX Developer
Lauren Bobeck
UX Developer
Rosalind Cardone
Copywriter
Rosalind Cardone
Copywriter
Karen Grobe
Sr. Director, Project Management
Karen Grobe
Sr. Director, Project Management
Karen works with the project managers and site relations specialists to execute recruitment and retention campaigns for all Praxis clients, ensuring teams are aware of study milestones and successes.
Samantha Maroney
Project Manager
Samantha Maroney
Project Manager
Taveem Gibson
Administrative Assistant
Taveem Gibson
Administrative Assistant
Malissa Bowman
Director, Operations & Compliance
Malissa Bowman
Director, Operations & Compliance
Thomas McManus
UX Developer
Thomas McManus
UX Developer
Nathanial Benoit
Designer
Nathanial Benoit
Designer
Britney Godfrey
Project Manager
Britney Godfrey
Project Manager
Mary Kroll
Sr. Production Manager
Mary Kroll
Sr. Production Manager
Katie Briggs
Public Relations Manager
Katie Briggs
Public Relations Manager
Working closely with the digital and social media teams, Katie implements both traditional and digital PR strategies, ideas, and programs for the agency and our clients.
Shannon Vogel
Project Supervisor
Shannon Vogel
Project Supervisor
Darryl Colling
Creative Supervisor
Darryl Colling
Creative Supervisor
Chris Carbone
Analyst
Chris Carbone
Analyst
Felicia Iggulden
Media & Traffic Coordinator
Felicia Iggulden
Media & Traffic Coordinator
Kim Taddeo
Marketing Specialist
Kim Taddeo
Marketing Specialist
Ellen Lowrey
Producer