We work for you.

We’re the people you’ll feel good about working with. Because we see each and every client as a partner, as we become deeply entrenched in their businesses and industries while building both personal and professional relationships. And the hard work we put in on their behalf, creating anything from a billboard to a website to a multichannel campaign, is made all the more effective by our sophisticated data sciences, our keen know-how, and our drive.

The result? Eyeballs. Likes. Loves. Brand affinity. Measurable results. It’s our scientific approach to the art of marketing communication that makes our hard work work even harder for our clients.

Chroma.

We’ve always been dedicated to serving our community and the important organizations within, going all the way back to 1986. These days, we’re doing so with an all-new initiative focused on supporting local minority-owned businesses.

AMIN Worldwide.

It’s worth mentioning that we’re a proud member of AMIN Worldwide, an alliance of more than 50 independent marketing firms in 30 countries, giving us the opportunity to share insights and resources.

It’s working for them.

Here are the great companies we go to work for each and every day.

M&T Bank

Financial

Wilmington Trust

Financial

Arrow Fastener

Fastener tools

ESAB

Welding and cutting equipment

Takeda

Pharmaceutical

Highmark

Healthcare

Alkegen

Industrial

Niagara University

Education

Moderna

Pharmaceutical

Evergreen Health

Healthcare

HEALTHeLINK

Healthcare

Pony Jorgensen

Clamps and vices

Vertex

Pharmaceutical

FreedomCare

Medicaid caregiver program

ObjectiveHealth

Healthcare research

AAA of Western & Central New York

Service Provider

Bristol-Myers Squibb

Pharmaceutical

Lilly

Pharmaceutical

Our leadership.

We’re guided by a hands-on group that’s in the trenches each and every 9-to-5.

Jim Hettich

Chairman/CEO

Jim Hettich

Chairman/CEO

Jim joined the Crowley Webb family back in 1998 after working on some of the most prominent brands in the country. Jim steers the strategic ship of the agency, which enables us to arrive at the right answer for our clients.

Jeff Pappalardo

Executive Creative Director

Jeff Pappalardo

Executive Creative Director

Jeff has been with us since 1994 after stints at a couple of the most prominent agencies in NYC. Today, he provides strategy and creative direction for all Crowley Webb clients and he’s one heck of a nice guy.

Tricia Barrett

Chief Operating Officer

Tricia Barrett

Chief Operating Officer

Tricia not only oversees Praxis operations from A to Z, but she’s deeply involved in Crowley Webb account management as well. Under her strategic guidance, our agency continues to produce award-winning work for our clients.

Matt Low

Chief Creative Officer

Matt Low

Chief Creative Officer

Matt has been with us since 2000 and oversees all day-to-day operations of the agency’s creative department while also collaborating on strategic development for all clients.

Biagio Patti

Chief Media Officer

Biagio Patti

Chief Media Officer

Biagio has more than 15 years of experience in the marketing communications industry. He’s been with Crowley Webb for a decade of that time, leading a team that performs extensive media research and pulls together strategic plans for all clients.

John Fletcher

Chief Financial Officer/Chief Information Officer

John Fletcher

Chief Financial Officer/Chief Information Officer

John started in our accounting department in 1990 and today is responsible for the entire financial operation of the company. Additionally, he has set up the agency’s computer network and oversees our growing technology team.

Andrea Berki-Nnuji

SVP, Data Analytics

Andrea Berki-Nnuji

SVP, Data Analytics

With a background managing high-profile quantitative research projects, Andrea has more than ten years of experience in market research and analytics, and has Google Analytics Individual Qualification (IQ) certification.

Karen Grobe

SVP, Managing Director

Karen Grobe

SVP, Managing Director

Karen works with the project managers and site relations specialists to execute recruitment and retention campaigns for all Praxis clients, ensuring teams are aware of study milestones and successes.

Molly Chvala

SVP, User Experience

Molly Chvala

SVP, User Experience

Molly has been creating digital products and user experiences for over 20 years. Since joining Crowley Webb in 2018 she has led our User Experience team of designers, developers and project managers to build great things for our clients online.

Andrea Gallagher

VP, Public Relations

Andrea Gallagher

VP, Public Relations

With more than a decade of global, national and local public relations and corporate communications experience, Andrea oversees all media relations, social media and influencer relations at Crowley Webb.