That full-service agency.
But not in a cliché sort of way.
We’re the people you’ll feel good about working with. Relentlessly focused and 100% ego-free. We’ve pulled together a wickedly smart team of practitioners with the right mix of talent to handle any marketing communication challenge you’d throw at us. And our tried-and-true collaborative process ensures everything is firing on all cylinders to deliver results you’ll help identify. In a nutshell, we’ll happily work hard to make your job easier. That’s our job.
It’s worth mentioning that we’re a proud member of AMIN Worldwide, an alliance of more than 50 independent marketing firms in 30 countries, giving us the opportunity to share insights and resources. We also have a relationship with fellow Buffalo shop Block Club that bolsters our offerings. What’s that about, you ask?
It’s working for them.
Here are the great companies we go to work for each and every day.
M&T Bank
Financial
API Heat Transfer
Custom manufacturing
ESAB
Welding and cutting equipment
Monroe Community College
Education
Shire
Pharmaceutical
Dunkin' Donuts
Food and beverage
Niagara University
Education
Wilmington Trust
Financial
Unifrax
High-temperature products
Merck
Pharmaceutical
Siemens
Technology
HEALTHeLINK
Healthcare
Bristol-Myers Squibb
Pharmaceutical
Life Storage
Self storage
Moog
Motion control technology
The heart of it all.
Headed up by our esteemed leadership team, this is the group of incredibly talented, dedicated folks who make everything we do possible.
- 83 diehard individuals
- 12 leaders
- 45 born in Buffalo
- 36 dog owners
- 25 runners
- 16 speak other languages
- 15 have brewed beer
- 15 are on the kickball team
- 14 have eaten a ghost pepper
- 12 have beards
- 9 can walk on their hands
- 6 have gone skydiving
- 3 obsessed with brushing their teeth
- 1 rebuilt a Harley
- 2 high-fived Justin Timberlake
- 1 can drive a fire truck
Emily Markarian
Department Coordinator
Emily Markarian
Department Coordinator
Jim Hettich
Chairman/CEO
Jim Hettich
Chairman/CEO
Jim joined the Crowley Webb family back in 1998 after working on some of the most prominent brands in the country. Jim steers the strategic ship of the agency, which enables us to arrive at the right answer for our clients.
Jon Gerlach
UX Lead
Jon Gerlach
UX Lead
Mary Kate Sidoti
Sr. Analyst
Mary Kate Sidoti
Sr. Analyst
Malissa Bowman
Director, Operations & Compliance
Malissa Bowman
Director, Operations & Compliance
Alaina Garvey
Senior Account Manager
Alaina Garvey
Senior Account Manager
Allyson Kielaszek
Project Manager
Allyson Kielaszek
Project Manager
Matt McCarthy
Production Manager
Matt McCarthy
Production Manager
Andalyn Courtney
Group Creative Director
Andalyn Courtney
Group Creative Director
Jeff Pappalardo
Chief Creative Officer
Jeff Pappalardo
Chief Creative Officer
Jeff has been with us since 1994 after stints at a couple of the most prominent agencies in NYC. Today, he provides strategy and creative direction for all Crowley Webb clients and he’s one heck of a nice guy.
Kari Maslak
Sr. Production Designer
Kari Maslak
Sr. Production Designer
Kim Taddeo
Marketing Specialist
Kim Taddeo
Marketing Specialist
Dorothy Bleuer
Senior Media Planner/Buyer
Dorothy Bleuer
Senior Media Planner/Buyer
Robert Loll
VP, Business Development & Strategic Planning
Robert Loll
VP, Business Development & Strategic Planning
Ellen Lowrey
Producer
Ellen Lowrey
Producer
Chris Carbone
Analyst
Chris Carbone
Analyst
Camille Audette
Site Relations Specialist
Camille Audette
Site Relations Specialist
Jim Crowley
SVP, Media Director
Jim Crowley
SVP, Media Director
Jim joined the agency right out of college in 1987. He heads up our media department, working diligently to pull together strategic media campaigns that find the most efficient path to reaching our clients’ desired audiences.
Nicole Lawniczak
Account Director
Nicole Lawniczak
Account Director
Mary Kroll
Sr. Production Manager
Mary Kroll
Sr. Production Manager
Kelly Lavelle
Sr. Project Manager
Kelly Lavelle
Sr. Project Manager
Felicia Iggulden
Media & Traffic Coordinator
Felicia Iggulden
Media & Traffic Coordinator
Andrea Gallagher
Public Relations Director
Andrea Gallagher
Public Relations Director
Darryl Colling
Creative Supervisor
Darryl Colling
Creative Supervisor
Jonathan Ieraci
Project Coordinator
Jonathan Ieraci
Project Coordinator
Tricia Barrett
SVP, Managing Director
Tricia Barrett
SVP, Managing Director
Tricia not only oversees Praxis operations from A to Z, but she’s deeply involved in Crowley Webb account management as well. Under her strategic guidance, our agency continues to produce award-winning work for our clients.
Andrea Irish-Jones
Sr. Project Manager
Andrea Irish-Jones
Sr. Project Manager
Brittney Dullin
UX Designer
Brittney Dullin
UX Designer
Katie Hazel
Associate Creative Director
Katie Hazel
Associate Creative Director
Alex Behrens
Video Editor
Alex Behrens
Video Editor
Lindsay Evans
Marketing Strategist
Lindsay Evans
Marketing Strategist
Adina Pera
Sr. Project Manager
Adina Pera
Sr. Project Manager
Britney Godfrey
Project Manager
Britney Godfrey
Project Manager
Matt Low
VP, Creative Director
Matt Low
VP, Creative Director
Matt oversees all written-word operations at the agency. He does a fair amount of copywriting himself for traditional and digital media, and he gets deeply involved in strategic development for all clients.
Kearney Erhard
Senior Copywriter
Kearney Erhard
Senior Copywriter
Sara Root
Senior Project Supervisor
Sara Root
Senior Project Supervisor
Kelly Peters
Sr. Digital Project Manager
Kelly Peters
Sr. Digital Project Manager
Mike Giraldo
Jr. Analyst
Mike Giraldo
Jr. Analyst
Shannon Vogel
Senior Project Supervisor
Shannon Vogel
Senior Project Supervisor
Briana Maggio
Site Relations Specialist
Briana Maggio
Site Relations Specialist
Nathanial Benoit
Designer
Nathanial Benoit
Designer
Biagio Patti
VP, Media Director
Biagio Patti
VP, Media Director
Biagio has more than 15 years of experience in the marketing communications industry. He’s been with Crowley Webb for a decade of that time, leading a team that performs extensive media research and pulls together strategic plans for all clients.
Christina Aguglia
Digital Project Coordinator
Christina Aguglia
Digital Project Coordinator
Debbie Pollina
Accounting Manager
Debbie Pollina
Accounting Manager
Lindsey Costello
Project Supervisor
Lindsey Costello
Project Supervisor
Nolan Whipple
Videographer
Nolan Whipple
Videographer
Cheryl Kondrak
Analyst
Cheryl Kondrak
Analyst
Travis Springer
Designer
Travis Springer
Designer
Anna DiRienzo
Project Manager
Anna DiRienzo
Project Manager
John Fletcher
VP, Comptroller and IT Director
John Fletcher
VP, Comptroller and IT Director
John started in our accounting department in 1990 and today is responsible for the entire financial operation of the company. Additionally, he has set up the agency’s computer network and oversees our growing technology team.
Nicole Reinard
Senior Art Director
Nicole Reinard
Senior Art Director
Colleen Hatcher
Director of Business Development
Colleen Hatcher
Director of Business Development
Cuyler Hettich
Account Director
Cuyler Hettich
Account Director
Gina Marinelli
Project Manager
Gina Marinelli
Project Manager
Mary Cormier
Sr. Media Planner/Buyer
Mary Cormier
Sr. Media Planner/Buyer
Joe Russell
Sr. Project Manager
Joe Russell
Sr. Project Manager
Liz Mattingly
Associate Creative Director
Liz Mattingly
Associate Creative Director
Andrea Berki-Nnuji
Senior Director of Analytics
Andrea Berki-Nnuji
Senior Director of Analytics
With a background managing high-profile quantitative research projects, Andrea has more than ten years of experience in market research and analytics, and has Google Analytics Individual Qualification (IQ) certification.
Kathy Kloc
Project Manager
Kathy Kloc
Project Manager
Joe Fell
IT Manager
Joe Fell
IT Manager
Paige Meckler
PR Project Manager
Paige Meckler
PR Project Manager
Mariel Bard
Sr. Proofreader
Mariel Bard
Sr. Proofreader
Elizabeth Nolan
Project Coordinator
Elizabeth Nolan
Project Coordinator
Erica Cole
Traffic Manager
Erica Cole
Traffic Manager
Taylor Kaiser
Site Relations Specialist
Taylor Kaiser
Site Relations Specialist
Karen Grobe
Sr. Director, Project Management
Karen Grobe
Sr. Director, Project Management
Karen works with the project managers and site relations specialists to execute recruitment and retention campaigns for all Praxis clients, ensuring teams are aware of study milestones and successes.
Samantha Maroney
Project Manager
Samantha Maroney
Project Manager
Lauren Lerner
Proofreader/Editor
Lauren Lerner
Proofreader/Editor
Chelsea Roth
Sr. Project Manager
Chelsea Roth
Sr. Project Manager
Maddison Pisarski
Accounting and Compliance Specialist
Maddison Pisarski
Accounting and Compliance Specialist
Erin Doherty
Sr. Project Manager
Erin Doherty
Sr. Project Manager
Jessica Carroll
Associate Media Director
Jessica Carroll
Associate Media Director
Karen Renzi
Director of Strategy
Karen Renzi
Director of Strategy
Molly Chvala
Director of Digital Strategy
Molly Chvala
Director of Digital Strategy
Jennifer Zimpfer
Resource Manager
Jennifer Zimpfer
Resource Manager
Courtney Walczak
Media Planner/Buyer
Courtney Walczak
Media Planner/Buyer
Rosalind Cardone
Copywriter
Rosalind Cardone
Copywriter
Erica Afanador
Site Relations Specialist
Erica Afanador
Site Relations Specialist
Katelyn Killoran
Designer
Katelyn Killoran
Designer
Amanda Lumadue
Proofreader/Editor
Amanda Lumadue
Proofreader/Editor
Kristen Lopez
Account Operations Supervisor
Kristen Lopez
Account Operations Supervisor
Thomas McManus
UX Developer
Thomas McManus
UX Developer
