That full-service agency.
But not in a cliché sort of way.
We’re the people you’ll feel good about working with. Relentlessly focused and 100% ego-free. We’ve pulled together a wickedly smart team of practitioners with the right mix of talent to handle any marketing communication challenge you’d throw at us. And our tried-and-true collaborative process ensures everything is firing on all cylinders to deliver results you’ll help identify. In a nutshell, we’ll happily work hard to make your job easier. That’s our job.
It’s worth mentioning that we’re a proud member of AMIN Worldwide, an alliance of more than 50 independent marketing firms in 30 countries, giving us the opportunity to share insights and resources. We also have a relationship with fellow Buffalo shop Block Club that bolsters our offerings. What’s that about, you ask?
It’s working for them.
Here are the great companies we go to work for each and every day.
M&T Bank
Financial
API Heat Transfer
Industrial
ESAB
Industrial
Phillips Lytle
Legal
Monroe Community College
Education
Shire
Pharmaceutical
Dunkin' Donuts
Food and beverage
Niagara University
Education
Wilmington Trust
Financial
Merck
Pharmaceutical
Siemens
Technology
HEALTHeLINK
Healthcare
Towne Auto
Automotive
Bristol-Myers Squibb
Pharmaceutical
Sanofi
Pharmaceutical
Life Storage
Self storage
Moog
Industrial
The heart of it all.
Headed up by our esteemed leadership team, this is the group of incredibly talented, dedicated folks who make everything we do possible.
- 83 diehard individuals
- 12 leaders
- 48 born in Buffalo
- 34 dog owners
- 29 runners
- 20 speak other languages
- 18 have brewed beer
- 17 are on the kickball team
- 14 have eaten a ghost pepper
- 9 have beards
- 6 can walk on their hands
- 5 have gone skydiving
- 2 obsessed with brushing their teeth
- 1 rebuilt a Harley
- 2 high-fived Justin Timberlake
- 1 can drive a fire truck
Kristen Lopez
Account Operations Supervisor
Kristen Lopez
Account Operations Supervisor
Jim Hettich
Chairman/CEO
Jim Hettich
Chairman/CEO
Jim joined the Crowley Webb family back in 1998 after working on some of the most prominent brands in the country. Jim steers the strategic ship of the agency, which enables us to arrive at the right answer for our clients.
Claire Buscemi
Site Relations Specialist
Claire Buscemi
Site Relations Specialist
Matt McCarthy
Production Manager
Matt McCarthy
Production Manager
Tessa Lewis
Project Manager
Tessa Lewis
Project Manager
Erica Cole
Traffic Manager
Erica Cole
Traffic Manager
Lauren Daly
UX Developer
Lauren Daly
UX Developer
Jeff Pappalardo
Chief Creative Officer
Jeff Pappalardo
Chief Creative Officer
Jeff has been with us since 1994 after stints at a couple of the most prominent agencies in NYC. Today, he provides strategy and creative direction for all Crowley Webb clients and he’s one heck of a nice guy.
Camille Audette
Site Relations Specialist
Camille Audette
Site Relations Specialist
Malak Sharif
Jr. Analyst
Malak Sharif
Jr. Analyst
Nathanial Benoit
Designer
Nathanial Benoit
Designer
Taveem Gibson
Administrative Assistant
Taveem Gibson
Administrative Assistant
Melanie Groszewski
Project Manager
Melanie Groszewski
Project Manager
Jim Crowley
SVP, Media Director
Jim Crowley
SVP, Media Director
Jim joined the agency right out of college in 1987. He heads up our media department, working diligently to pull together strategic media campaigns that find the most efficient path to reaching our clients’ desired audiences.
Chelsea Roth
Sr. Project Manager
Chelsea Roth
Sr. Project Manager
Steve Olewnick
Analyst
Steve Olewnick
Analyst
Amanda Lumadue
Marketing Assistant
Amanda Lumadue
Marketing Assistant
Nicole Reinard
Art Director
Nicole Reinard
Art Director
Dorothy Bleuer
Media Planner/Buyer
Dorothy Bleuer
Media Planner/Buyer
Tricia Barrett
SVP, Managing Director
Tricia Barrett
SVP, Managing Director
Tricia not only oversees Praxis operations from A to Z, but she’s deeply involved in Crowley Webb account management as well. Under her strategic guidance, our agency continues to produce award-winning work for our clients.
Robert Loll
VP, Business Development & Strategic Planning
Robert Loll
VP, Business Development & Strategic Planning
Samantha Maroney
Project Manager
Samantha Maroney
Project Manager
Rosalind Cardone
Copywriter
Rosalind Cardone
Copywriter
Mariel Bard
Proofreader
Mariel Bard
Proofreader
Jordyn Holka
Public Relations Coordinator
Jordyn Holka
Public Relations Coordinator
Matt Low
VP, Creative Director
Matt Low
VP, Creative Director
Matt oversees all written-word operations at the agency. He does a fair amount of copywriting himself for traditional and digital media, and he gets deeply involved in strategic development for all clients.
Caleb Houseknecht
Content Strategist
Caleb Houseknecht
Content Strategist
Jennifer Zimpfer
Resource Manager
Jennifer Zimpfer
Resource Manager
Katie Hazel
Creative Supervisor
Katie Hazel
Creative Supervisor
Anna DiRienzo
Project Manager
Anna DiRienzo
Project Manager
Brett Perla
Analyst
Brett Perla
Analyst
Biagio Patti
VP, Associate Media Director
Biagio Patti
VP, Associate Media Director
Biagio has more than 15 years of experience in the marketing communications industry. He’s been with Crowley Webb for a decade of that time, leading a team that performs extensive media research and pulls together strategic plans for all clients.
Rachel Williams
Project Manager
Rachel Williams
Project Manager
Lauren Nedwick
Production Manager
Lauren Nedwick
Production Manager
Kari Maslak
Sr. Production Designer
Kari Maslak
Sr. Production Designer
Amanda Widzinski
Assistant Art Director
Amanda Widzinski
Assistant Art Director
Nicole Lawniczak
Account Manager
Nicole Lawniczak
Account Manager
John Fletcher
VP, Comptroller and IT Director
John Fletcher
VP, Comptroller and IT Director
John started in our accounting department in 1990 and today is responsible for the entire financial operation of the company. Additionally, he has set up the agency’s computer network and oversees our growing technology team.
Jessica Carroll
Media Supervisor
Jessica Carroll
Media Supervisor
Maddison Pisarski
Site Relations Specialist
Maddison Pisarski
Site Relations Specialist
Jon Gerlach
Sr. UX Developer
Jon Gerlach
Sr. UX Developer
Chris Carbone
Jr. Analyst
Chris Carbone
Jr. Analyst
Adina Pera
Project Manager
Adina Pera
Project Manager
Ann Caruana
VP, Account Service
Ann Caruana
VP, Account Service
Ann has been in the advertising business for more than 30 years – and spent nearly 20 of them at Crowley Webb. Today, she oversees the training and development of our account service group.
Alexa Godwin
Media Planner/Buyer
Alexa Godwin
Media Planner/Buyer
Karen Renzi
Marketing Strategy Supervisor
Karen Renzi
Marketing Strategy Supervisor
Lillian Selby
Sr. Art Director
Lillian Selby
Sr. Art Director
Debbie Pollina
Accounting Manager
Debbie Pollina
Accounting Manager
Lindsay Evans
Marketing Strategist
Lindsay Evans
Marketing Strategist
Alessandro Renzi
Director of Digital Strategy
Alessandro Renzi
Director of Digital Strategy
Alessandro offers strategic direction on digital strategies and channels including web, social, mobile, and content marketing. He ensures consistency and integration across all tactics to produce conversions.
Joe Fell
IT
Joe Fell
IT
Liz Mattingly
Creative Supervisor
Liz Mattingly
Creative Supervisor
Paige Meckler
Public Relations Coordinator
Paige Meckler
Public Relations Coordinator
Cuyler Hettich
Account Manager
Cuyler Hettich
Account Manager
Malissa Bowman
Associate Director, Operations
Malissa Bowman
Associate Director, Operations
Andrea Berki-Nnuji
Director of Analytics
Andrea Berki-Nnuji
Director of Analytics
With a background managing high-profile quantitative research projects, Andrea has more than ten years of experience in market research and analytics, and has Google Analytics Individual Qualification (IQ) certification.
Marilyn DePlato
Sr. Site Relations Specialist
Marilyn DePlato
Sr. Site Relations Specialist
Joe Russell
Project Manager
Joe Russell
Project Manager
Nolan Whipple
Videographer
Nolan Whipple
Videographer
Janet Endres
Marketing Specialist
Janet Endres
Marketing Specialist
Colleen Hatcher
Director of Business Development
Colleen Hatcher
Director of Business Development
Karen Grobe
Director of Project Management
Karen Grobe
Director of Project Management
Karen works with the project managers and site relations specialists to execute recruitment and retention campaigns for all Praxis clients, ensuring teams are aware of study milestones and successes.
Kelly Lavelle
Sr. Project Manager
Kelly Lavelle
Sr. Project Manager
Mary Cooke
Media Planner/Buyer
Mary Cooke
Media Planner/Buyer
Mary Kroll
Sr. Production Manager
Mary Kroll
Sr. Production Manager
Felicia Iggulden
Media & Traffic Coordinator
Felicia Iggulden
Media & Traffic Coordinator
Alaina Garvey
Sr. Project Manager
Alaina Garvey
Sr. Project Manager
Katie Briggs
Public Relations Manager
Katie Briggs
Public Relations Manager
Working closely with the digital and social media teams, Katie implements both traditional and digital PR strategies, ideas, and programs for the agency and our clients.
Mary Kate Sidoti
Sr. Analyst
Mary Kate Sidoti
Sr. Analyst
Larry Yelton
Director of Business Development
Larry Yelton
Director of Business Development
Lindsey Costello
Sr. Project Manager, Outreach
Lindsey Costello
Sr. Project Manager, Outreach
Marcia Rich
UX Designer
Marcia Rich
UX Designer
Kelly Sirianno
Associate Creative Director
Kelly Sirianno
Associate Creative Director
Sara Root
Account Manager
Sara Root
Account Manager
Meagan Walker
Sr. Copywriter
Meagan Walker
Sr. Copywriter
Darryl Colling
Creative Supervisor
Darryl Colling
Creative Supervisor
Kim Taddeo
Marketing Specialist
Kim Taddeo
Marketing Specialist
Cheryl Kondrak
Analyst
Cheryl Kondrak
Analyst
Krista Grow
Digital Project Manager
Krista Grow
Digital Project Manager
Leslie Sanford
Account Manager
Leslie Sanford
Account Manager
Andrea Irish-Jones
Project Manager
Andrea Irish-Jones
Project Manager
Alexandra Dirr
Sites Relations Specialist
Alexandra Dirr
Sites Relations Specialist
Shannon Vogel
Account Manager