A night as big as our hair.

Picture this: shoulder pads taller than Susie, the smell of Aqua Net filling your lungs, and 300 of your peers surrounding you. No, it’s not a flashback to your high school prom, but it’s pretty darn close. Last night, AAF Buffalo hosted Promenade, an ’80s prom­–themed twist on the American Advertising Awards (you know, the ADDYs). And boy did we have ourselves a night.

We felt like kings and queens taking home 24 awards in total. Our biggest winners of the night came on behalf of M&T Bank, including three golds and a handful of silvers for our Football Brings Us Together work. We also took home gold for our 2022 Party for the People posters. And check out all the winning work on behalf of our totally rad clients, including Highmark, AAA, ESAB, M&T Bank, Evergreen Health, and Friends of Night People. Not to mention a few self-promo pieces.

But the real highlight of the night came when our very own Matt Low received the coveted Levy-Osborn award. This is a huge honor that recognizes one person each year with a distinguished record of achievement in their field over an extended period of time and whose work has left an indelible mark on their agency, the industry, the community, and the WNY creative community. Take a look at the special video we surprised Matt with at the show. His hankie was sure working overtime that night.


M&T Bank

Football Brings Us Together Campaign

Announcement Video

Throw & Catch

Diggs Debit Card

Fan Feud Series

Football Brings Us Together OOH

M&T Bank | Buffalo Bills Social Media Posts

The Traveling Ampersand

Friends of Night People

2022 Party for the People Poster



Spark22 Campaign

Run Wild Video

ESAB Corporation Website

What Makes a Rebel? Brochure


Highmark Blue Cross Blue Shield of WNY

Stadium Plaza Murals

Stadium Concourse Poster Campaign


Evergreen Health

Unconditional Mosaic Billboard


AAA Western and Central New York

Like Calling Dad Radio Campaign


Crowley Webb

2022 Corporate Challenge T-shirt



20th Anniversary Event Materials

Delmar Wedding


Well, time to hang up the fishnet stockings and get back to work. Kudos to all last night’s winners and honorees.