A new client under our (tool) belt.

Welcoming Arrow Fastener Company to our roster.

In 2018, our agency came together to relaunch trusted tool brands Pony Jorgensen and Goldblatt, repositioning and reintroducing them to new and existing audiences. After bringing together our creative, digital, media, and PR teams to get the job done, we successfully executed integrated campaigns for both brands, earning accolades at the WNY American Advertising Awards, the Public Relations Society of America’s Excalibur Awards.

Fast-forward to the end of 2019, when we were named agency of record for Arrow Fastener Company – the sister brand of Pony Jorgensen and Goldblatt. Arrow is a DIY and professional tool juggernaut, as well as the manufacturer of the world’s best-selling staple gun, the T50 (you probably have one in your garage and don’t even realize it!). Along with staple guns, Arrow also manufacturers a full line of nail guns, glue guns, and rivet tools on a global scale.

Building onto our expertise in the industrial space, we’ll be leading the strategic marketing direction of the 90-year-old brand, including creative, media planning and buying, social strategy, and community management. We’re also excited to tackle Arrow’s public relations and influencer marketing efforts.

Now, back to work!

 

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